The statistic depicts the brand value of the most valuable nation brands worldwide in 2018. According to the ranking, Germany had a nation brand value of 5.15 trillion U.S. dollars in 2018. The United States was the most valuable nation brand, with a value of 25.9 trillion U.S. dollars.
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Most valuable nation brands 2018
Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)
The statistic depicts the brand value of the most valuable nation brands worldwide in 2018. According to the ranking, Germany had a nation brand value of 5.15 trillion U.S. dollars in 2018. The United States was the most valuable nation brand, with a value of 25.9 trillion U.S. dollars.
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| Brand value in billion U.S. dollars | |
|---|---|
| United States | 25,899 |
| China | 12,779 |
| Germany | 5,147 |
| United Kingdom | 3,750 |
| Japan | 3,598 |
| France | 3,224 |
| Canada | 2,224 |
| Italy | 2,214 |
| India | 2,159 |
| South Korea | 2,001 |
| Australia | 1,669 |
| Spain | 1,606 |
| Netherlands | 1,190 |
| Mexico | 1,066 |
| Switzerland | 973 |
| Indonesia | 848 |
| Brazil | 840 |
| Russia | 830 |
| Sweden | 749 |
| United Arab Emirates | 707 |
| Brand value in billion U.S. dollars | |
|---|---|
| United States | 25,899 |
| China | 12,779 |
| Germany | 5,147 |
| United Kingdom | 3,750 |
| Japan | 3,598 |
| France | 3,224 |
| Canada | 2,224 |
| Italy | 2,214 |
| India | 2,159 |
| South Korea | 2,001 |
| Australia | 1,669 |
| Spain | 1,606 |
| Netherlands | 1,190 |
| Mexico | 1,066 |
| Switzerland | 973 |
| Indonesia | 848 |
| Brazil | 840 |
| Russia | 830 |
| Sweden | 749 |
| United Arab Emirates | 707 |
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The statistic depicts the brand value of the most valuable nation brands worldwide in 2018. According to the ranking, Germany had a nation brand value of 5.15 trillion U.S. dollars in 2018. The United States was the most valuable nation brand, with a value of 25.9 trillion U.S. dollars.
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- Show publisher information
- Release date
- October 2018
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
- The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.
More information
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
- The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.
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