Most valuable nation brands worldwide in 2017 (in billion U.S. dollars)

Most valuable nation brands 2017 The statistic depicts the brand value of the most valuable nation brands worldwide in 2017. According to the ranking, Germany had a nation brand value of 4.02 trillion U.S. dollars in 2017. The United States was the most valuable nation brand, with a value of 21.06 trillion U.S. dollars.
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Brand value in billion U.S. dollars
United States21,055
China10,209
Germany4,021
Japan3,439
United Kingdom3,129
France2,969
Canada2,056
India2,046
Italy2,034
South Korea1,845
Australia1,505
Spain1,410
Mexico1,049
Switzerland1,014
Netherlands1,005
Indonesia845
Russia832
Brazil798
Sweden703
Taiwan625
Brand value in billion U.S. dollars
United States21,055
China10,209
Germany4,021
Japan3,439
United Kingdom3,129
France2,969
Canada2,056
India2,046
Italy2,034
South Korea1,845
Australia1,505
Spain1,410
Mexico1,049
Switzerland1,014
Netherlands1,005
Indonesia845
Russia832
Brazil798
Sweden703
Taiwan625
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Description Source More information
The statistic depicts the brand value of the most valuable nation brands worldwide in 2017. According to the ranking, Germany had a nation brand value of 4.02 trillion U.S. dollars in 2017. The United States was the most valuable nation brand, with a value of 21.06 trillion U.S. dollars.
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Release date
October 2017
Region
Worldwide
Survey time period
2017
Supplementary notes
The BrandFinance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

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