Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)

Most valuable nation brands 2018 The statistic depicts the brand value of the most valuable nation brands worldwide in 2018. According to the ranking, Germany had a nation brand value of 5.15 trillion U.S. dollars in 2018. The United States was the most valuable nation brand, with a value of 25.9 trillion U.S. dollars.
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Brand value in billion U.S. dollars
United States25,899
China12,779
Germany5,147
United Kingdom3,750
Japan3,598
France3,224
Canada2,224
Italy2,214
India2,159
South Korea2,001
Australia1,669
Spain1,606
Netherlands1,190
Mexico1,066
Switzerland973
Indonesia848
Brazil840
Russia830
Sweden749
United Arab Emirates707
Brand value in billion U.S. dollars
United States25,899
China12,779
Germany5,147
United Kingdom3,750
Japan3,598
France3,224
Canada2,224
Italy2,214
India2,159
South Korea2,001
Australia1,669
Spain1,606
Netherlands1,190
Mexico1,066
Switzerland973
Indonesia848
Brazil840
Russia830
Sweden749
United Arab Emirates707
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Description Source More information
The statistic depicts the brand value of the most valuable nation brands worldwide in 2018. According to the ranking, Germany had a nation brand value of 5.15 trillion U.S. dollars in 2018. The United States was the most valuable nation brand, with a value of 25.9 trillion U.S. dollars.
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Release date
October 2018
Region
Worldwide
Survey time period
2018
Supplementary notes
The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

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