Most valuable nation brands 2018

Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)

by Liam O'Connell, last edited Aug 9, 2019
Most valuable nation brands 2018 The United States was the world’s most valuable nation brand by a distance in 2018, with a value of 25.9 trillion U.S. dollars. To give this figure some context, China was second in the ranking valued at 12.8 trillion U.S. dollars, less than half the nation brand value of the United States. Many of the world’s most valuable brands come from the United States.
Nation brand value

The impact of a country’s national image on a country’s economy and the brands based in the country cannot be understated. A good national image can bring many positives such as encouraging investment from outside of the country, adding value to a country’s exports, as well as attracting tourists and skilled migrants to the country. On the other hand, a country may incur significant economic damage from poor nation brand management or global events.

U.S. companies dominate global retail

The evidence of the impact of a nation’s brand value can be seen in the retail industry. As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. As such, the national image associated with the brand’s home market is important. Many of the world’s leading retailers are companies based in the United States, the world’s most valuable nation brand. Walmart and Amazon are examples of American retailers doing business around the world. The success of U.S. retailers can also be seen through their performance in online retail. Amazon is a prime example of this, with the company’s sales revenue flourishing over the previous years.
Show more

Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Brand Value
Brand Value

All Information
in one Presentation

Brand Value

Everything On "Brand Value" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Brand Value"
  • Global Brand Value
  • Global Brand Value by Category
  • Brand Value by Market
  • Most Valuable Brands
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.