Tech Giants Top Global Brand Ranking
With Google and IBM, two more technology brands complete the Top 3. Although both companies are trailing Apple’s brand value by a significant margin, at $114 billion and $113 billion respectively, they still hold a commanding lead over the high-profile consumer brands McDonald’s and Coca-Cola. With an estimated brand value of $70 billion, Microsoft dropped two ranks compared to last year’s ranking, as the brand’s image has suffered from the negative press associated with the lacklustre start of Windows 8.
This chart ranks the worlds most valuable brands in 2013 according to Millward Brown's Brandz Top 100.