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Amazon: brand value 2006-2020

Amazon saw minor changes in its brand value growth from 2006 until 2015, but post 2016, the retail giant’s brand value soared. In 2020, Amazon’s global brand value stood at 415.9 billion U.S. dollars.

Rise of Amazon’s brand value explained

  A healthy user experience, supported by customer service, and communication might be the possible reason why Amazon is a part of the top five companies worldwide, ranked according to their brand value. It takes the first place ahead of tech giants like Microsoft, Google and Apple, and largely ahead of fellow e-commerce retailer, the Alibaba Group. Apart from customer satisfaction, a brand’s success is also determined by its monetary value, and Amazon’s revenue is a testimony to the same. The e-commerce company’s global revenues share a similar path with its global brand value growth. Amazon’s annual net revenue rose by nearly 145 billion U.S. dollars compared to 2016, and stood at 280 billion U.S. dollars in 2019 – the highest for the company until now.
The brand’s wide range of products from electronics, food, beauty and subscription services possibly adds to its customer satisfaction and usage, which is reflected in its growing annual sales in the U.S. and international segments for the past 12 years.

Amazon's global brand value from 2006 to 2020

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Release date

June 2020



Survey time period

2006 to 2020

Supplementary notes

Figures for periods prior to 2020 come from earlier reports.
Figures have been rounded.

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