Most valuable global brands – additional information
The global brand rankings are usually dominated by the technology sector, in which case, names such as Apple, Google or Samsung find their way to the very top of the lists. The automotive vertical is next to follow, which is understandable if we consider, for example, Toyota’s vehicle sales. In the United States alone, the numbers reached over 180 thousand units sold in February 2015. The brand was worth more than 42 billion U.S. dollars in 2014.
The only restaurant brand that made it to the first ten in 2014 was McDonald’s with a value of more than 42 billion U.S. dollars. Even though the brand has a long standing reputation, today’s businesses cannot survive without proper advertising. The McDonald’s Corporation has kept their advertising expenditures steady since 2011. In 2013, the company spent 2.72 billion U.S. dollars globally on promotional activities.
Amazon, the sole retail brand in the first 20, has been climbing the Interbrand’s list in the past years and its recent result was a brand value of 29.48 billion U.S. dollars. In terms of revenue growth, Amazon.com managed to surpass its leading competitor. Between 2013 and 2014 eBay’s revenues grew by 12 percent; meanwhile Amazon has been demonstrating a revenue growth of over 20 percent since 2006 and has never fallen below this level. Needless to say, eBay was worth approximately 15 billion less than Amazon in 2014.