- Media & Advertising›
- Advertising & Marketing ›
Most valuable global brands 2014
Most valuable global brands 2014
Most valuable brands worldwide in 2014, by brand value (in billion U.S. dollars)
The statistic displays a ranking of the most valuable global brands in 2014, sorted by brand value. With a brand value of 81.56 billion U.S. dollars, Coca Cola was the world's third most valuable brand in 2014.
Most valuable global brands – additional information
The global brand rankings are usually dominated by the technology sector, in which case, names such as Apple, Google or Samsung find their way to the very top of the lists. The automotive vertical is next to follow, which is understandable if we consider, for example, Toyota’s vehicle sales. In the United States alone, the numbers reached over 180 thousand units sold in February 2015. The brand was worth more than 42 billion U.S. dollars in 2014.
The only restaurant brand that made it to the first ten in 2014 was McDonald’s with a value of more than 42 billion U.S. dollars. Even though the brand has a long standing reputation, today’s businesses cannot survive without proper advertising. The McDonald’s Corporation has kept their advertising expenditures steady since 2011. In 2013, the company spent 2.72 billion U.S. dollars globally on promotional activities.
Amazon, the sole retail brand in the first 20, has been climbing the Interbrand’s list in the past years and its recent result was a brand value of 29.48 billion U.S. dollars. In terms of revenue growth, Amazon.com managed to surpass its leading competitor. Between 2013 and 2014 eBay’s revenues grew by 12 percent; meanwhile Amazon has been demonstrating a revenue growth of over 20 percent since 2006 and has never fallen below this level. Needless to say, eBay was worth approximately 15 billion less than Amazon in 2014.
Most valuable brands worldwide in 2014, by brand value (in billion U.S. dollars)
Loading statistic...
Expand statistic
| Brand value in billion U.S. dollars | |
|---|---|
| Apple | 118.86 |
| 107.44 | |
| Coca Cola | 81.56 |
| IBM | 72.24 |
| Microsoft | 61.15 |
| General Electric | 45.48 |
| Samsung | 45.46 |
| Toyota | 42.39 |
| McDonalds | 42.25 |
| Mercedes Benz | 34.34 |
| BMW | 34.21 |
| Intel | 34.15 |
| Disney | 32.22 |
| Cisco | 30.93 |
| Amazon | 29.48 |
| Oracle | 25.98 |
| HP | 23.76 |
| Gilette | 22.85 |
| Louis Vuitton | 22.55 |
| Honda | 21.67 |
| Brand value in billion U.S. dollars | |
|---|---|
| Apple | 118.86 |
| 107.44 | |
| Coca Cola | 81.56 |
| IBM | 72.24 |
| Microsoft | 61.15 |
| General Electric | 45.48 |
| Samsung | 45.46 |
| Toyota | 42.39 |
| McDonalds | 42.25 |
| Mercedes Benz | 34.34 |
| BMW | 34.21 |
| Intel | 34.15 |
| Disney | 32.22 |
| Cisco | 30.93 |
| Amazon | 29.48 |
| Oracle | 25.98 |
| HP | 23.76 |
| Gilette | 22.85 |
| Louis Vuitton | 22.55 |
| Honda | 21.67 |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic displays a ranking of the most valuable global brands in 2014, sorted by brand value. With a brand value of 81.56 billion U.S. dollars, Coca Cola was the world's third most valuable brand in 2014.
Most valuable global brands – additional information
The global brand rankings are usually dominated by the technology sector, in which case, names such as Apple, Google or Samsung find their way to the very top of the lists. The automotive vertical is next to follow, which is understandable if we consider, for example, Toyota’s vehicle sales. In the United States alone, the numbers reached over 180 thousand units sold in February 2015. The brand was worth more than 42 billion U.S. dollars in 2014.
The only restaurant brand that made it to the first ten in 2014 was McDonald’s with a value of more than 42 billion U.S. dollars. Even though the brand has a long standing reputation, today’s businesses cannot survive without proper advertising. The McDonald’s Corporation has kept their advertising expenditures steady since 2011. In 2013, the company spent 2.72 billion U.S. dollars globally on promotional activities.
Amazon, the sole retail brand in the first 20, has been climbing the Interbrand’s list in the past years and its recent result was a brand value of 29.48 billion U.S. dollars. In terms of revenue growth, Amazon.com managed to surpass its leading competitor. Between 2013 and 2014 eBay’s revenues grew by 12 percent; meanwhile Amazon has been demonstrating a revenue growth of over 20 percent since 2006 and has never fallen below this level. Needless to say, eBay was worth approximately 15 billion less than Amazon in 2014.
Show moreMost valuable global brands – additional information
The global brand rankings are usually dominated by the technology sector, in which case, names such as Apple, Google or Samsung find their way to the very top of the lists. The automotive vertical is next to follow, which is understandable if we consider, for example, Toyota’s vehicle sales. In the United States alone, the numbers reached over 180 thousand units sold in February 2015. The brand was worth more than 42 billion U.S. dollars in 2014.
The only restaurant brand that made it to the first ten in 2014 was McDonald’s with a value of more than 42 billion U.S. dollars. Even though the brand has a long standing reputation, today’s businesses cannot survive without proper advertising. The McDonald’s Corporation has kept their advertising expenditures steady since 2011. In 2013, the company spent 2.72 billion U.S. dollars globally on promotional activities.
Amazon, the sole retail brand in the first 20, has been climbing the Interbrand’s list in the past years and its recent result was a brand value of 29.48 billion U.S. dollars. In terms of revenue growth, Amazon.com managed to surpass its leading competitor. Between 2013 and 2014 eBay’s revenues grew by 12 percent; meanwhile Amazon has been demonstrating a revenue growth of over 20 percent since 2006 and has never fallen below this level. Needless to say, eBay was worth approximately 15 billion less than Amazon in 2014.
- Show sources information
- Show publisher information
- Release date
- October 2014
- Region
- Worldwide
- Survey time period
- 2014
- Supplementary notes
- Brand values have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- October 2014
More information
- Region
- Worldwide
- Survey time period
- 2014
- Supplementary notes
- Brand values have been rounded.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Brand Value"
- Global Brand Value
The most important statistics
- Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)Most valuable nation brands 2018
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)The 25 most valuable brands worldwide 2019
- Largest brand value change of the largest brands in the world - 2018 value compared with 2017 value - (in percent)Brand value change of the largest worldwide brands 2018
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2018
- Brand value of the leading 20 most valuable retail brands worldwide in 2018 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2018
- Global Brand Value by Category
The most important statistics
- Values of the top 20 technology brands worldwide in 2018 (in billion U.S. dollars)Most valuable technology brands worldwide in 2018
- Brand value of the most valuable telecom brands worldwide in 2018 (in billion U.S. dollars)Brand value of the leading telecom brands 2018
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2018
- Brand value of the leading FMCG brands worldwide in 2017 (in million U.S. dollars)Brand value of the leading FMCG brands worldwide 2017
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)Most valuable fast food brands worldwide in 2018
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)Most valued beer brands worldwide 2018
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Brand Value by Continent: Americas
The most important statistics
- 10 most valuable North American brands in 2018 (in billion U.S. dollars)10 most valuable North American brands 2018
- Leading 20 U.S. brands in 2018, by brand value (in million U.S. dollars)Leading 20 U.S. brands 2018, by brand value
- Leading 10 Canadian brands in 2018, by brand value (in million U.S. dollars)*Leading 10 Canadian brands by brand value 2018
- Most valuable Latin American brands in 2018, by brand value (in billion U.S. dollars)Most valuable Latin American brands 2018
- Most valuable Argentine brands in 2018, by brand value (in million U.S. dollars)Most valuable Argentine brands 2018
- Most valuable Brazilian brands in 2018, by brand value (in billion U.S. dollars)Most valuable Brazilian brands 2018
- Most valuable Chilean brands in 2018, by brand value (in million U.S. dollars)Most valuable Chilean brands 2018
- Most valuable Colombian brands in 2018, by brand value (in million U.S. dollars)Most valuable Colombian brands 2018
- Brand Value by Continent: Europe
The most important statistics
- Brand value of the leading 10 most valuable brands of Continental Europe in 2018 (in million U.S. dollars)Brand value of the leading 10 most valuable brands of Continental Europe 2018
- Most valuable Danish brands in 2018, by brand value (in million U.S. dollars)Most valuable Danish brands in 2018
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)Leading Dutch brands based on brand value 2018
- Most valuable French brands in 2018, by brand value (in million U.S. dollars)Most valuable French brands 2018
- Brand value of the leading 10 most valuable German brands in 2018 (in million U.S. dollars)Brand value of the leading 10 most valuable German brands 2018
- Most valuable Italian brands in 2018, by brand value (in million U.S. dollars)Most valuable Italian brands in 2018
- Ranking of Norwegian brands in 2017, by value (in million U.S. dollars)Ranking of Norwegian brands 2017, by value
- Brand value of the 10 most valuable Spanish brands in 2018 (in million U.S. dollars)Ranking of the most valuable Spanish brands 2018
- Brand Value by Continent: Asia
The most important statistics
- Brand value of the leading 10 companies of Asia in 2018 (in million U.S. dollars)Brand value of the leading 10 companies of Asia 2018
- The most valuable Chinese brands as of March 2018, by brand value (in million U.S. dollars)The most valuable Chinese brands 2018
- Leading 10 Indian brands in 2018, by brand value (in billion U.S. dollars)Leading 10 Indian brands 2018, by brand value
- Brand value of the leading 40 most valuable global Japanese brands in 2018 (in million U.S. dollars)Brand value of the leading 40 most valuable global Japanese brands 2018
- Brand value of the top ten most valuable Malaysian brands in 2018 (in million U.S. dollars)The top ten most valuable Malaysian brands based on brand value 2018
- Brand value of the top ten most valuable brands of Singapore in 2018 (in million U.S. dollars)Brand value of the top ten most valuable brands of Singapore 2018
- Most valuable South Korean brands in 2018 (in million U.S. dollars)Brand value of the most valuable South Korean brands 2018
- Brand Value by Continent: Africa & Oceania
The most important statistics
- Most valuable South African brands in 2018, by brand value (in billion South African Rand)Most valuable South African brands 2018
- Brand value of the leading Nigerian brands in 2017 (in million U.S. dollars)Ranking of the most valuable Nigerian brands 2017
- Brand value of the most valuable Australian brands in 2018 (in million Australian dollars)Most valuable Australian brands 2018, by brand value
- Most valuable brands in Indonesia in 2018, by brand value (in billion U.S. dollars)Most valuable brands in Indonesia 2018
- Brand value of the leading 10 most valuable Indonesian brands in 2018 (in million U.S. dollars)Ranking of the leading 10 most valuable Indonesian brands 2018
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading Japanese brands 2018
- Leading Dutch retail brands based on brand value 2018
- Italy: brands YoY change of value 2018
- Italy: YoY brand value change 2017
- Italy: brand value 2018, by sector
- Most valuable Turkish brands 2018
- Italy: brand value share 2018 by sector
- Most valuable corporate brands worldwide 2015
- Most valuable corporate brands in the U.S. in 2015
- Most valuable corporate brands in Japan in 2015
- Most valuable corporate brands in Asia in 2015
- Most valuable beverage brands worldwide 2017
- Brand value of German brands according to the Milward Brown BrandZ ranking 2019
- Brand value of leading corporate brands in France 2017
- Most valuable global brands in 2015, by region
- Number of companies using e-mail marketing in Germany 2008-2017
- Favorite fictional characters Japan 2017
Studies
- Brand Value
- Sports brands
- Cosmetic brands: L'Oréal
- Cosmetic brands: Unilever
- Cosmetic brands: Estée Lauder
- Cosmetic brands: P&G
- Anheuser-Busch InBev's (AB InBev) beer brands
- Household paper products brands: Bounty & Charmin
- Brands in Scandinavia
- Brands in Canada
- Spirits brands: Jack Daniel's
- Spirits brands: Johnnie Walker
- Spirits brands: Captain Morgan
- Spirits brands: Bacardi
- Retail brands: Walmart
Statistics on "Brand Value"
- Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)
- Largest brand value change of the largest brands in the world - 2018 value compared with 2017 value - (in percent)
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 20 most valuable retail brands worldwide in 2018 (in million U.S. dollars)*
- Values of the top 20 technology brands worldwide in 2018 (in billion U.S. dollars)
- Brand value of the most valuable telecom brands worldwide in 2018 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading FMCG brands worldwide in 2017 (in million U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the leading personal care brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the leading 10 most valuable luxury brands worldwide in 2018 (in million U.S. dollars)*
- 10 most valuable North American brands in 2018 (in billion U.S. dollars)
- Leading 20 U.S. brands in 2018, by brand value (in million U.S. dollars)
- Leading 10 Canadian brands in 2018, by brand value (in million U.S. dollars)*
- Most valuable Latin American brands in 2018, by brand value (in billion U.S. dollars)
- Most valuable Argentine brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Brazilian brands in 2018, by brand value (in billion U.S. dollars)
- Most valuable Chilean brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Colombian brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Mexican brands in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 10 most valuable brands of Continental Europe in 2018 (in million U.S. dollars)
- Most valuable Danish brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)
- Most valuable French brands in 2018, by brand value (in million U.S. dollars)
- Brand value of the leading 10 most valuable German brands in 2018 (in million U.S. dollars)
- Most valuable Italian brands in 2018, by brand value (in million U.S. dollars)
- Ranking of Norwegian brands in 2017, by value (in million U.S. dollars)
- Brand value of the 10 most valuable Spanish brands in 2018 (in million U.S. dollars)
- Most valuable Swedish brands in 2018 (in million U.S. dollars)
- Brand value of the leading 10 most valuable brands in the United Kingdom (UK) in 2018 (in million U.S. dollars)
- Brand value of the leading 10 companies of Asia in 2018 (in million U.S. dollars)
- The most valuable Chinese brands as of March 2018, by brand value (in million U.S. dollars)
- Leading 10 Indian brands in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 40 most valuable global Japanese brands in 2018 (in million U.S. dollars)
- Brand value of the top ten most valuable Malaysian brands in 2018 (in million U.S. dollars)
- Brand value of the top ten most valuable brands of Singapore in 2018 (in million U.S. dollars)
- Most valuable South Korean brands in 2018 (in million U.S. dollars)
- Most valuable South African brands in 2018, by brand value (in billion South African Rand)
- Brand value of the leading Nigerian brands in 2017 (in million U.S. dollars)
- Brand value of the most valuable Australian brands in 2018 (in million Australian dollars)
- Most valuable brands in Indonesia in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 10 most valuable Indonesian brands in 2018 (in million U.S. dollars)
- Most valuable Japanese brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Dutch retail brands in 2018, by brand value (in million U.S. dollars)
- Year-on-year (YoY) value growth of the leading brands in Italy in 2018* (in million euros)
- Year-on-year (YoY) value growth of the leading brands in Italy in 2017* (in million euros)
- Total brand value in Italy in 2018, by sector* (in billion euros)
- Most valuable Turkish brands in 2018, by brand value (in million U.S. dollars)
- Distribution of brand value in Italy in 2018, by sector*
- The 10 most valuable corporate brands worldwide in 2015 (in billion euros)
- The 10 most valuable corporate brands in the United States in 2015 (in billion euros)
- The 10 most valuable corporate brands in Japan in 2015 (in billion euros)
- Most valuable corporate brands in Asia in 2015 (in billion euros)
- Brand value of the most valuable beverage brands worldwide in 2017 (in million U.S. dollars)
- Brand value of German brands according to the Milward Brown BrandZ ranking in Germany in 2019
- Brand value of leading ten corporate brands in France in 2017 (in million euros)
- Leading brands worldwide in 2015, by brand value and region (in billion U.S. dollars)
- Number of companies using e-mail marketing in Germany from 2008 to 2017
- Most popular fictional characters in Japans as of October 2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.