In 2021, Apple was the most valuable consumer technology brand worldwide, with a brand value of more than 947 billion U.S. dollars. It was also the most valuable brand across all industries.
Technology titans hold on to their titles
(Consumer) technology brands continue to dominate the global brand rankings. Based on the latest reports, Apple reclaimed its spot as the most valuable brand worldwide in 2022 after trailing behind Amazon in the previous year. Not only that, but Apple also became the first company from any industry to reach a market cap of three trillion U.S. dollars. This growth was largely fueled by the constant innovation and diversification of its products and services. Similar reasoning can be given for Google (categorized in the media & entertainment sector), which ranked third on the list and boosted its brand value by nearly 80 percent annually.
The hotbeds of the hottest brands
Even though brand leaders come from a mix of different industries, many share the same geographical roots. In 2022, the lion’s share of the world’s 100 most valuable brands was headquartered in the United States, and in Silicon Valley, in particular. Other than that, Chinese companies such as Tencent and Alibaba were the only non-U.S.-based brands to make the top 10 that year. The two media and e-commerce conglomerates currently top the list of most valuable Asian brands worldwide, followed by liquor brand Moutai.
Most valuable brands worldwide in 2022, by industry
(in billion U.S. dollars)
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Kantar. (June 15, 2022). Most valuable brands worldwide in 2022, by industry (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 03, 2022, from https://www.statista.com/statistics/269852/most-valuable-global-brands/
Kantar. "Most valuable brands worldwide in 2022, by industry (in billion U.S. dollars)." Chart. June 15, 2022. Statista. Accessed December 03, 2022. https://www.statista.com/statistics/269852/most-valuable-global-brands/
Kantar. (2022). Most valuable brands worldwide in 2022, by industry (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 03, 2022. https://www.statista.com/statistics/269852/most-valuable-global-brands/
Kantar. "Most Valuable Brands Worldwide in 2022, by Industry (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/269852/most-valuable-global-brands/
Kantar, Most valuable brands worldwide in 2022, by industry (in billion U.S. dollars) Statista, https://www.statista.com/statistics/269852/most-valuable-global-brands/ (last visited December 03, 2022)