According to the latest edition of Interbrand's annual ranking of the best global brands
, Apple once again claims the crown for the world's most valuable brand. Interbrand puts the value of the iconic Apple brand at $178 billions, eclipsing the value of second-placed Google
by more than $40 billion.
To calculate brand value, Interbrand takes into account several factors including financial returns, the role of the brand in the customer's purchase decision and the power of the brand to create loyalty and sustainable demand. To find out more about the process, please refer to Interbrand methodology section