According to the latest edition of Interbrand's annual ranking of the best global brands, Apple once again claims the crown for the world's most valuable brand. Interbrand puts the value of the iconic Apple brand at $178 billions, eclipsing the value of second-placed Google by more than $40 billion.
To calculate brand value, Interbrand takes into account several factors including financial returns, the role of the brand in the customer's purchase decision and the power of the brand to create loyalty and sustainable demand. To find out more about the process, please refer to Interbrand methodology section.
The Statistics Portal
Statistics and Studies from more than 18,000 Sources
- Prices & Access
Our Services Statistics Access to 1 million statistics – ready to use in PPT, XLS and PNG. → Recent Statistics → Popular Statistics → Search StatisticsStudies & Reports Dossiers, industry reports and further studies. → All Dossiers → All Industry Reports → All Toplists → All Outlook Reports → Study Database
Industries IndustriesIndustry Reports Industry Forecasts
Digital Markets Digital Media Digital Advertisinge-Commerce Smart HomeFinTech eHealth eTravel
Consumer Markets NewMarkets
Infographics Recent Infographics
ProductsAdvertising on Statista (PDF)