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Brand value of the most valuable companies worldwide in 2018
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Brand value of the most valuable companies worldwide in 2018
Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
The chart shows the ranking of the most valuable companies worldwide in 2018. Apple ranked second, with a brand value of 300.59 billion U.S. dollars. According to Millward Brown, Google is the most valuable brand in the world.
Brand values – additional information
Brand is an important asset to any company. They often come in the form of a name or logo which is used to identify and distinguish a company’s product from others. The success of a brand can be determined in a variety of ways, such as monetary value, customer awareness and customer trust.
The customer experience of a brand can have a lasting effect on its reputation. One way in which customer experience can be assessed is based on the simplicity or complexity of its products, services, interactions and communications. In November 2015, over 12,000 consumers were surveyed on their customer experience and the leading brands were ranked by simplicity of the experience. The results showed that Google provided the simplest experience for consumers with the highest simplicity score of 871. Other brands which ranked high included Netflix, Publix, and Amazon.
Strategies are often put in place to ensure and maintain healthy relationships between a brand and its customers. Consumers in the U.S. were surveyed to ascertain the brand-customer relationship building measures they found important. During the survey it was revealed that 72 percent of respondents stated that rewarding loyal customers was important and a further 72 percent stated that offers and promotions were important in building relationships.
Advertising is a key component when it comes to the public interaction, awareness and perception of a brand, and high budgets are often invested to ensure that a brand’s advertising is a success. In a worldwide survey among internet users, the influence of advertising was assessed as respondents were asked; ‘Are you likely to buy products from brands that have great advertising?’ Of those who answered yes, China had the highest share with 61 percent of respondents. In comparison, only 27 percent of respondents from the U.S. answered yes.
Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
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The chart shows the ranking of the most valuable companies worldwide in 2018. Apple ranked second, with a brand value of 300.59 billion U.S. dollars. According to Millward Brown, Google is the most valuable brand in the world.
Brand values – additional information
Brand is an important asset to any company. They often come in the form of a name or logo which is used to identify and distinguish a company’s product from others. The success of a brand can be determined in a variety of ways, such as monetary value, customer awareness and customer trust.
The customer experience of a brand can have a lasting effect on its reputation. One way in which customer experience can be assessed is based on the simplicity or complexity of its products, services, interactions and communications. In November 2015, over 12,000 consumers were surveyed on their customer experience and the leading brands were ranked by simplicity of the experience. The results showed that Google provided the simplest experience for consumers with the highest simplicity score of 871. Other brands which ranked high included Netflix, Publix, and Amazon.
Strategies are often put in place to ensure and maintain healthy relationships between a brand and its customers. Consumers in the U.S. were surveyed to ascertain the brand-customer relationship building measures they found important. During the survey it was revealed that 72 percent of respondents stated that rewarding loyal customers was important and a further 72 percent stated that offers and promotions were important in building relationships.
Advertising is a key component when it comes to the public interaction, awareness and perception of a brand, and high budgets are often invested to ensure that a brand’s advertising is a success. In a worldwide survey among internet users, the influence of advertising was assessed as respondents were asked; ‘Are you likely to buy products from brands that have great advertising?’ Of those who answered yes, China had the highest share with 61 percent of respondents. In comparison, only 27 percent of respondents from the U.S. answered yes.
Show moreBrand values – additional information
Brand is an important asset to any company. They often come in the form of a name or logo which is used to identify and distinguish a company’s product from others. The success of a brand can be determined in a variety of ways, such as monetary value, customer awareness and customer trust.
The customer experience of a brand can have a lasting effect on its reputation. One way in which customer experience can be assessed is based on the simplicity or complexity of its products, services, interactions and communications. In November 2015, over 12,000 consumers were surveyed on their customer experience and the leading brands were ranked by simplicity of the experience. The results showed that Google provided the simplest experience for consumers with the highest simplicity score of 871. Other brands which ranked high included Netflix, Publix, and Amazon.
Strategies are often put in place to ensure and maintain healthy relationships between a brand and its customers. Consumers in the U.S. were surveyed to ascertain the brand-customer relationship building measures they found important. During the survey it was revealed that 72 percent of respondents stated that rewarding loyal customers was important and a further 72 percent stated that offers and promotions were important in building relationships.
Advertising is a key component when it comes to the public interaction, awareness and perception of a brand, and high budgets are often invested to ensure that a brand’s advertising is a success. In a worldwide survey among internet users, the influence of advertising was assessed as respondents were asked; ‘Are you likely to buy products from brands that have great advertising?’ Of those who answered yes, China had the highest share with 61 percent of respondents. In comparison, only 27 percent of respondents from the U.S. answered yes.
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- May 2018
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- Worldwide
- Survey time period
- 2018
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- Release date
- May 2018
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- Region
- Worldwide
- Survey time period
- 2018
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Statistics on "Brand Value"
- Global Brand Value
The most important statistics
- Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)Most valuable nation brands 2018
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)The 25 most valuable brands worldwide 2019
- Largest brand value change of the largest brands in the world - 2018 value compared with 2017 value - (in percent)Brand value change of the largest worldwide brands 2018
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2018
- Brand value of the leading 20 most valuable retail brands worldwide in 2018 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2018
- Global Brand Value by Category
The most important statistics
- Values of the top 20 technology brands worldwide in 2018 (in billion U.S. dollars)Most valuable technology brands worldwide in 2018
- Brand value of the most valuable telecom brands worldwide in 2018 (in billion U.S. dollars)Brand value of the leading telecom brands 2018
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2018
- Brand value of the leading FMCG brands worldwide in 2018 (in million U.S. dollars)Brand value of the leading FMCG brands worldwide 2018
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)Most valuable fast food brands worldwide in 2018
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)Most valued beer brands worldwide 2018
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Brand Value by Continent: Americas
The most important statistics
- 10 most valuable North American brands in 2018 (in billion U.S. dollars)10 most valuable North American brands 2018
- Leading 20 U.S. brands in 2018, by brand value (in million U.S. dollars)Leading 20 U.S. brands 2018, by brand value
- Leading 10 Canadian brands in 2018, by brand value (in million U.S. dollars)*Leading 10 Canadian brands by brand value 2018
- Most valuable Latin American brands in 2018, by brand value (in billion U.S. dollars)Most valuable Latin American brands 2018
- Most valuable Argentine brands in 2018, by brand value (in million U.S. dollars)Most valuable Argentine brands 2018
- Most valuable Brazilian brands in 2018, by brand value (in billion U.S. dollars)Most valuable Brazilian brands 2018
- Most valuable Chilean brands in 2018, by brand value (in million U.S. dollars)Most valuable Chilean brands 2018
- Most valuable Colombian brands in 2018, by brand value (in million U.S. dollars)Most valuable Colombian brands 2018
- Brand Value by Continent: Europe
The most important statistics
- Brand value of the leading 10 most valuable brands of Continental Europe in 2018 (in million U.S. dollars)Brand value of the leading 10 most valuable brands of Continental Europe 2018
- Most valuable Danish brands in 2018, by brand value (in million U.S. dollars)Most valuable Danish brands in 2018
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)Leading Dutch brands based on brand value 2018
- Most valuable French brands in 2018, by brand value (in million U.S. dollars)Most valuable French brands 2018
- Brand value of the leading 10 most valuable German brands in 2018 (in million U.S. dollars)Brand value of the leading 10 most valuable German brands 2018
- Most valuable Italian brands in 2018, by brand value (in million U.S. dollars)Most valuable Italian brands in 2018
- Ranking of Norwegian brands in 2017, by value (in million U.S. dollars)Ranking of Norwegian brands 2017, by value
- Brand value of the 10 most valuable Spanish brands in 2018 (in million U.S. dollars)Ranking of the most valuable Spanish brands 2018
- Brand Value by Continent: Asia
The most important statistics
- Brand value of the leading 10 companies of Asia in 2018 (in million U.S. dollars)Brand value of the leading 10 companies of Asia 2018
- The most valuable Chinese brands as of March 2018, by brand value (in million U.S. dollars)The most valuable Chinese brands 2018
- Leading 10 Indian brands in 2018, by brand value (in billion U.S. dollars)Leading 10 Indian brands 2018, by brand value
- Brand value of the leading 40 most valuable global Japanese brands in 2018 (in million U.S. dollars)Brand value of the leading 40 most valuable global Japanese brands 2018
- Brand value of the top ten most valuable Malaysian brands in 2018 (in million U.S. dollars)The top ten most valuable Malaysian brands based on brand value 2018
- Brand value of the top ten most valuable brands of Singapore in 2018 (in million U.S. dollars)Brand value of the top ten most valuable brands of Singapore 2018
- Most valuable South Korean brands in 2018 (in million U.S. dollars)Brand value of the most valuable South Korean brands 2018
- Brand Value by Continent: Africa & Oceania
The most important statistics
- Most valuable South African brands in 2018, by brand value (in billion South African Rand)Most valuable South African brands 2018
- Brand value of the leading Nigerian brands in 2017 (in million U.S. dollars)Ranking of the most valuable Nigerian brands 2017
- Brand value of the most valuable Australian brands in 2019 (in million Australian dollars)Most valuable Australian brands 2019, by brand value
- Most valuable brands in Indonesia in 2018, by brand value (in billion U.S. dollars)Most valuable brands in Indonesia 2018
- Brand value of the leading 10 most valuable Indonesian brands in 2018 (in million U.S. dollars)Ranking of the leading 10 most valuable Indonesian brands 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most valuable global brands 2014
- Italy: brand value share 2018 by sector
- Leading Dutch retail brands based on brand value 2018
- Italy: brands YoY change of value 2018
- Most valuable German brands 2015
- Italy: YoY brand value change 2017
- Leading Japanese brands 2018
- Italy: brand value 2018, by sector
- Most valuable Turkish brands 2018
- Most valuable corporate brands in the U.S. in 2015
- Most valuable corporate brands worldwide 2015
- Most valuable Asia-Pacific retail brands 2014
- IBM: brand value 2006-2018
- Most valuable corporate brands in Asia in 2015
- Visa: global brand value 2009-2018
- Marketing spending of the gaming and betting industry in Spain in 2015, by segment
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Distribution of French influencers by age 2017
- Professional self assessments among European marketers 2016
- Leading telecommunications companies in the Middle East by brand value 2018
Studies
- Brand Value
- Sports brands
- Cosmetic brands: Estée Lauder
- Cosmetic brands: L'Oréal
- Anheuser-Busch InBev's (AB InBev) beer brands
- Cosmetic brands: P&G
- Household paper products brands: Bounty & Charmin
- Cosmetic brands: Unilever
- Brands in Scandinavia
- Retail brands: Walmart
- Retail brands: J.C. Penney
- Brands in Canada
- Retail brands: Macy's
- Spirits brands: Bacardi
- Retail brands: Sears
Statistics on "Brand Value"
- Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)
- Largest brand value change of the largest brands in the world - 2018 value compared with 2017 value - (in percent)
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 20 most valuable retail brands worldwide in 2018 (in million U.S. dollars)*
- Values of the top 20 technology brands worldwide in 2018 (in billion U.S. dollars)
- Brand value of the most valuable telecom brands worldwide in 2018 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading FMCG brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the leading personal care brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the leading 10 most valuable luxury brands worldwide in 2018 (in million U.S. dollars)*
- 10 most valuable North American brands in 2018 (in billion U.S. dollars)
- Leading 20 U.S. brands in 2018, by brand value (in million U.S. dollars)
- Leading 10 Canadian brands in 2018, by brand value (in million U.S. dollars)*
- Most valuable Latin American brands in 2018, by brand value (in billion U.S. dollars)
- Most valuable Argentine brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Brazilian brands in 2018, by brand value (in billion U.S. dollars)
- Most valuable Chilean brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Colombian brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Mexican brands in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 10 most valuable brands of Continental Europe in 2018 (in million U.S. dollars)
- Most valuable Danish brands in 2018, by brand value (in million U.S. dollars)
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)
- Most valuable French brands in 2018, by brand value (in million U.S. dollars)
- Brand value of the leading 10 most valuable German brands in 2018 (in million U.S. dollars)
- Most valuable Italian brands in 2018, by brand value (in million U.S. dollars)
- Ranking of Norwegian brands in 2017, by value (in million U.S. dollars)
- Brand value of the 10 most valuable Spanish brands in 2018 (in million U.S. dollars)
- Most valuable Swedish brands in 2018 (in million U.S. dollars)
- Brand value of the leading 10 most valuable brands in the United Kingdom (UK) in 2018 (in million U.S. dollars)
- Brand value of the leading 10 companies of Asia in 2018 (in million U.S. dollars)
- The most valuable Chinese brands as of March 2018, by brand value (in million U.S. dollars)
- Leading 10 Indian brands in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 40 most valuable global Japanese brands in 2018 (in million U.S. dollars)
- Brand value of the top ten most valuable Malaysian brands in 2018 (in million U.S. dollars)
- Brand value of the top ten most valuable brands of Singapore in 2018 (in million U.S. dollars)
- Most valuable South Korean brands in 2018 (in million U.S. dollars)
- Most valuable South African brands in 2018, by brand value (in billion South African Rand)
- Brand value of the leading Nigerian brands in 2017 (in million U.S. dollars)
- Brand value of the most valuable Australian brands in 2019 (in million Australian dollars)
- Most valuable brands in Indonesia in 2018, by brand value (in billion U.S. dollars)
- Brand value of the leading 10 most valuable Indonesian brands in 2018 (in million U.S. dollars)
- Most valuable brands worldwide in 2014, by brand value (in billion U.S. dollars)
- Distribution of brand value in Italy in 2018, by sector*
- Most valuable Dutch retail brands in 2018, by brand value (in million U.S. dollars)
- Year-on-year (YoY) value growth of the leading brands in Italy in 2018* (in million euros)
- Most valuable German brands in 2015, by brand value (in million euros)
- Year-on-year (YoY) value growth of the leading brands in Italy in 2017* (in million euros)
- Most valuable Japanese brands in 2018, by brand value (in million U.S. dollars)
- Total brand value in Italy in 2018, by sector* (in billion euros)
- Most valuable Turkish brands in 2018, by brand value (in million U.S. dollars)
- The 10 most valuable corporate brands in the United States in 2015 (in billion euros)
- The 10 most valuable corporate brands worldwide in 2015 (in billion euros)
- Brand value of the most valuable Asia-Pacific retail brands in 2014 (in billion U.S. dollars)
- IBM's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Most valuable corporate brands in Asia in 2015 (in billion euros)
- Visa's global brand value from 2009 to 2018 (in billion U.S. dollars)
- Investment of the gaming and betting industry in marketing strategies in Spain in 2015, by market segment (in million euros)
- Where does your company need to hire more marketing talent in the next 12 months?
- Distribution of influencers in France in 2017, according to age
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- Most valuable telecommunications brands in the Middle East as of April 2018 (in million U.S. dollars)
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