According to the newly released Top 75 Most Valuable UK Brands 2021 report, the company which boasts the largest value backing up its brand in the UK is with Vodafone with an estimated $30.91 billion. Put in a wider context, the world's most valuable brand in 2021 named by BrandZ was Amazon at $684 billion. Globally, Vodafone is ranked 60th.
Vodafone increased its brand value by 34 percent compared with 2020 and stayed in rank one, while Tesco's value grew by about as much, causing the retailer to climb up four ranks. Other top risers included the Royal Mail, up 83 percent in value to $1.42 billion (rank 52) or Asos, which increased its value by 65 percent to $2.77 billion (rank 27).