The number of social media users in Western Africa was forecast to continuously increase between 2024 and 2028 by in total 93.1 million users (+87.9 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 198.99 million users and therefore a new peak in 2028. Notably, the number of social media users of was continuously increasing over the past years. The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
The shown forecasts represent a blend of multiple input datasets from both internal (primary) and external (secondary) sources. Whereas primary data are generated via Statista's own surveys like the Global Consumer Survey, secondary input datasets are mostly sourced from international institutions (such as the IMF, the World Bank or the United Nations), national statistical offices, trade associations and from the trade press. These datasets are often incomplete as there are gaps between survey years or no or no reliable information might be available for a specific indicator in a specific country or region. Data for missing years are interpolated by various statistical means, such as linear or exponential interpolation or cubic splines. Data for missing countries or regions are imputed by considering known information from other countries or regions that are found to be similar by cluster analyses like k-means or similar procedures. Most indicators are composites of multiple input sources with slightly varying methodologies that have been processed by our analysts to be aligned and consistent with each other and with all other indicators in the KMI database. As new data becomes available or methodologies are adapted to suit changing requirements it can be possible that data is not comparable any longer with previously published data or is changed retroactively according to the new definitions. Because of the high degree of processing no specific external source can be named for each data point and all data for historical years (usually until the last finished year before the current one) have to be considered Statista estimates. Future years are mostly Statista projections These projections or forecasts are conducted by regression analyses, exponential trend smoothing (ETS) or similar techniques and extrapolate the found historical trend. '
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Statista. (July 25, 2023). Number of social media users in Western Africa from 2019 to 2028 (in millions) [Graph]. In Statista. Retrieved September 24, 2023, from https://www.statista.com/forecasts/1146427/social-media-users-in-western-africa
Statista. "Number of social media users in Western Africa from 2019 to 2028 (in millions)." Chart. July 25, 2023. Statista. Accessed September 24, 2023. https://www.statista.com/forecasts/1146427/social-media-users-in-western-africa
Statista. (2023). Number of social media users in Western Africa from 2019 to 2028 (in millions). Statista. Statista Inc.. Accessed: September 24, 2023. https://www.statista.com/forecasts/1146427/social-media-users-in-western-africa
Statista. "Number of Social Media Users in Western Africa from 2019 to 2028 (in Millions)." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/forecasts/1146427/social-media-users-in-western-africa
Statista, Number of social media users in Western Africa from 2019 to 2028 (in millions) Statista, https://www.statista.com/forecasts/1146427/social-media-users-in-western-africa (last visited September 24, 2023)
Number of social media users in Western Africa from 2019 to 2028 (in millions) [Graph], Statista, July 25, 2023. [Online]. Available: https://www.statista.com/forecasts/1146427/social-media-users-in-western-africa