As of January 2021, around 13 percent of female social media users in Nigeria were aged between 25 and 34 years. Moreover, men aged between 25 and 34 corresponded to 20 percent of the male usership in the country. Overall, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube and Facebook.
Distribution of social media advertising audience in Nigeria in 2021, by age group and gender
Data as of January 2021. Data from social media platforms. Source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.
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DataReportal. (February 11, 2021). Distribution of social media advertising audience in Nigeria in 2021, by age group and gender [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal. "Distribution of social media advertising audience in Nigeria in 2021, by age group and gender." Chart. February 11, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal. (2021). Distribution of social media advertising audience in Nigeria in 2021, by age group and gender. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal. "Distribution of Social Media Advertising Audience in Nigeria in 2021, by Age Group and Gender." Statista, Statista Inc., 11 Feb 2021, https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal, Distribution of social media advertising audience in Nigeria in 2021, by age group and gender Statista, https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/ (last visited May 16, 2022)
