Distribution of social media ad-audience in Nigeria 2021, by age and gender
As of January 2021, around 13 percent of female social media users in Nigeria were aged between 25 and 34 years. Moreover, men aged between 25 and 34 corresponded to 20 percent of the male usership in the country. Overall, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube and Facebook.
