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Distribution of social media ad-audience in Nigeria 2021, by age and gender

Published by
Doris Dokua Sasu,
Feb 2, 2023
As of January 2021, around 13 percent of female social media users in Nigeria were aged between 25 and 34 years. Moreover, men aged between 25 and 34 corresponded to 20 percent of the male usership in the country. Overall, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube and Facebook.

Distribution of social media advertising audience in Nigeria in 2021, by age group and gender

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Source

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Release date

February 2021

Region

Nigeria

Survey time period

2021

Age group

13 years and older

Supplementary notes

Data as of January 2021.
Data from social media platforms.
Source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.

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Statistics on " Social media in Nigeria "

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Statistics on Social media in Nigeria

Overview

7

Internet

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Social media usage

5

Platforms and users

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Platforms and user demographics

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Advertising reach and revenue

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