As of the third quarter of 2023, over 66 percent of internet users in Nigeria used social media primarily to keep in touch with friends and family. Moreover, for around 55 percent and 51 percent of internet users in the country, social media platforms were accessed to make new contacts and read news stories, respectively. Filling up spare time was cited by roughly 51 percent of the respondents.
Primary reasons for using social media platforms in Nigeria as of 3rd quarter 2023
Characteristic
Share of internet users
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DataReportal, & We Are Social, & Hootsuite. (February 23, 2024). Primary reasons for using social media platforms in Nigeria as of 3rd quarter 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal, und We Are Social, und Hootsuite. "Primary reasons for using social media platforms in Nigeria as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal, We Are Social, Hootsuite. (2024). Primary reasons for using social media platforms in Nigeria as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal, and We Are Social, and Hootsuite. "Primary Reasons for Using Social Media Platforms in Nigeria as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal & We Are Social & Hootsuite, Primary reasons for using social media platforms in Nigeria as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1324587/main-reasons-for-using-social-media-in-nigeria/ (last visited September 01, 2024)
Primary reasons for using social media platforms in Nigeria as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Hootsuite, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1324587/main-reasons-for-using-social-media-in-nigeria/