Ghana has around 8.8 million social media users, a number expected to increase in the coming years. Some of the leading social media platforms in the country are WhatsApp, Facebook, Instagram, Snapchat, and Twitter. Besides the growing usage, these platforms are also the most preferred by the country’s population. Also, most users are on the platforms primarily to keep in touch with friends and family, fill their spare time, or make new connections. For this reason, the types of accounts they follow are mostly those of family, friends, acquaintances, as well as entertainment.
Men and youth dominate the social media population
For most social network platforms, the share of male users was higher than that of women. In 2022, individuals on Facebook were forecast to amount to 10 million. Nearly 60 percent of them were men, while the remaining percentage were women. Also, most Facebook users in Ghana were between the ages of 18 and 34 years. This age-gender gap is similar to other platforms such as Instagram and LinkedIn. For instance, male Instagram users covered around 60 percent of the total usage, which was dominated by people aged 18 to 34 years.
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Doris Dokua Sasu
Research Expert covering primarily society and agricultural topics for Africa, particularly Ghana and Nigeria