Social media and user-generated content define interactive technologies designed to create and share information, ideas, and interests among virtual communities. Social media varies by text posts, images, videos, comments, and network platforms. Social media global penetration reached nearly 60 percent in 2023. Northern and Western Europe had the largest penetration rate, followed by Southern Europe and Northern America.
Social media consistently expands, advances and grows around the world. The total number of social media users is expected to hit over 5.85 billion individuals by 2027, which would be over half of the world population.
Given that Asia accounts for nearly 60 percent of the global population, it is no surprise that the continent has the largest number of all social media users. In fact, 26 percent of all global social media users were in Eastern Asia, followed by Southeast and Southern Asia. The number of social network users equaled almost 4.6 billion worldwide in 2022 and the figure is projected to increase to over 5.8 individuals by 2027: an increase of 26 percent over five years.
There is a wide range of social media, but the leading type is social networking. Whether one needs to connect with friends, to follow the news, or to expand one’s business network, Facebook, Twitter, and LinkedIn keep attracting users. Additionally, social video platforms like YouTube and short-form sensation TikTok have been carving out their space among mainstream social networking platforms. In 2022, TikTok was estimated to count over 1.7 billion users worldwide.
Facebook is the biggest existing social network with 2.96 billion monthly active users recorded in early 2023. In 2022, Facebook's parent company Meta reported annual revenues of 116.6 billion U.S. dollars, more than doubling its revenues in 2018. Despite losing ground to its social video competitors, especially with young audiences, the number of Meta's Family of Apps users -Facebook, Facebook Messenger, Instagram, WhatsApp, and Oculus - has experienced a positive growth trend since 2018.
Digital content creators and influencers are very visible on social media. Short-form videos like Instagram Reels, TikTok, and YouTube Shorts have seen influencers generate billions of views. As of 2021, over half of content creators on TikTok had between 1,000 and 5,000 followers, while less than one percent reported having over one million followers.
Statista offers a broad range of statistics, facts, and market data on social media and user-generated content. In this section, customers will find up-to-date information on the number of social media users, mobile user shares, and data surrounding online user demographics and behavior.
The platform provides industry data for the world’s most popular social media platforms and apps. It covers key social media metrics, ranging from reach and penetration rates of leading social networks to revenue figures and engagement rates. Breakdowns of the most-followed accounts and channels are also available to provide further insights into the latest social media trends and technologies.