Statistics and Market Data on Social Media & User-Generated Content
This page provides statistics, facts and market data related to social media as well as user-generated content. This includes information on segments and industries such as social networks, content creation and curation, social apps as well as statistics on demographics and use.
Despite Facebook being the absolute market leader in terms of MAU, other social networks have thrived nonetheless. Some social networks such as LinkedIn have specialized in professional networking, whereas others such as Chinese-language Qzone or Renren cater to huge local audiences.
A wide selection of social networks also heavily relies on user-generated content: image-heavy Tumblr, Instagram and Pinterest are home to content-creating and digitally curating users.
The spread of smartphones and tablets has lead to the increase of mobile social networks. According to market data, social media marketing and social commerce are also two up-and-coming industries with strong revenue potential. Picture: photodune.net / diephay