Social Media & User-Generated Content statistics
Statistics and Market Data on Social Media & User-Generated Content

This page provides statistics, facts and market data related to social media as well as user-generated content. This includes information on segments and industries such as social networks, content creation and curation, social apps as well as statistics on demographics and use.

Currently, there are more than 1.6 billion social network users worldwide with more than 64 percent of internet users accessing social media services online. According to statistics, social networking is one of the most popular ways for online users to spend their time, enabling them to stay in contact with friends and families as well as catching up with news and other content.

Current industry data indicates that more than half of the internet users in North America are social network users. In the United States, these figures amount to more than 160 million users who access social networking sites via any device at least once per month.

In mid-2013, Facebook accounted for more than half of all social media site visits in the United States, placing it first among the most popular social network ranking, followed by Google-owned video site YouTube and Twitter. With more than 1.1 billion monthly active users, Facebook is also the most popular social network worldwide.

Despite Facebook being the absolute market leader in terms of MAU, other social networks have thrived nonetheless. Some social networks such as LinkedIn have specialized in professional networking, whereas others such as Chinese-language Qzone or Renren cater to huge local audiences.

A wide selection of social networks also heavily relies on user-generated content: image-heavy Tumblr, Instagram and Pinterest are home to content-creating and digitally curating users.

The spread of smartphones and tablets has lead to the increase of mobile social networks. According to market data, social media marketing and social commerce are also two up-and-coming industries with strong revenue potential.


Picture: photodune.net / diephay

 
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