• Fintech transaction value per user Colombia 2024

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In Colombia, the fintech segment, alternative financing, generated by far the highest transaction values per user between 2017 and the projected values in 2024. According to the Digital Market Outlook, its transaction value per user stood at approximately 56 thousand U.S. dollars in 2019; by 2024, it is projected to increase to some 71 thousand USD.

Average fintech transaction value per user in Colombia from 2017 to 2024, by segment (in U.S. dollars)

	Digital Payments	Personal Finance	Alternative Lending	Alternative Financing
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Supplementary notes

FinTech is short for ‘Financial Technology’, the central concept of structural change and digitization within the financial services industry. Under the collective name FinTech (which still lacks a clear definition even within the industry), financial services are understood within the framework of the Digital Market Outlook; digital infrastructures allowing the establishment of new types of agreements and procedures in the classic areas of banking such as lending, investment strategies and payments.

The FinTech market is characterized by a rapidly growing number of startups and businesses without bank licenses (non-banks). For an overview of the total potential of the FinTech market, a split between classic banks and non-banks is not sensible, because consolidation processes, co-operations and white label solutions mean that there will be no clear differentiation in the future. Therefore, a functions-oriented segmentation is preferred, based on an access- or business model-based split of the market. FinTech start-ups tend to focus on selected parts of the financial value chain and try to unbundle traditional bank business models.

All monetary information in the FinTech section of the Digital Market Outlook refers to the potential transaction volumes of the respective segments and not corporate revenue.

The following are not included in the current market definition: agency commissions via metasearch engines, for example, in the credit and insurance sector, business-to-business payments, API management, agencies and external credit scoring, crypto currencies (including Bitcoin) and complementary services such as online identification or account management.