APAC: criteria for personal care products by country 2023

According to a survey from 2023, the main criterion for selecting body care and cosmetic products was quality for consumers in China and India. In comparison, skin compatibility was the most popular criterion for respondents in South Korea, and low price was most sought after in Japan and Australia.

Criteria for selecting body care and cosmetic products in selected Asia-Pacific countries in 2023

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Number of respondents

76,823 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Based on which criteria do you usually select your body care and cosmetics products? (multi-pick)"
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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