Number of users of sports & outdoor in the UK 2020-2029

Number of users of sports & outdoor in the United Kingdom from 2020 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The eCommerce Sports Equipment market refers to the online buying and selling of sports equipment, including apparel, footwear, accessories, and equipment for various sports activities such as football, basketball, tennis, golf, and others. This market encompasses the digital platforms and websites that facilitate the purchase of sports equipment, allowing customers to browse, compare, and purchase products online.


The market consists out of several parts, namely: Exercise Equipment, Fishing Equipment, Golf Equipment, Outdoor Equipment, Racket Sports Equipment, Team Sports Equipment, Water Sports Equipment, Winter Sports Equipment. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Sports Equipment comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as Nike, Adidas, and Under Armour.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Statistics on " Outdoor recreation market in the United Kingdom (UK) "

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