The growth of the market is also reflected in the number of sports and fitness occupations held in the UK, which also show a steady increase in years past. The majority of employees in the sport activities sector are between 25 and 54 years old, with slightly more men than women working in the sector. Most occupations are held in public leisure or community centers, followed by private fitness clubs or studios, including chains.
There are many diffierent forms of fitness other than popular sports like football or rugby. For example, swimming is very popular in Scotland, followed by keep fit/aerobics, multigym/weight training, jogging and cycling. Dance is also a popular form of fitness, in 2015 more than half of respondents of a survey in England had, at some point in their life, participated in a dance fitness class such as Bodystep, Zumba or street dance. The most common reasons to choose a style of dance fitness is the music, of which FitSteps and Zumba appear to be on the rise in popularity.
In 2015, a quarter of 19 to 54 year olds in the UK had a healthcare, wellness or fitness app on their phone or tablet. The categories of healthcare, wellness and fitness apps fall mostly into activity, exercise instruction, monitoring, as well as dieting, weight loss and healthy eating. A closer look at the age groups of fitness app users shows that the peak is to be found among users between 30 and 39 years old, using exercise apps such as Nike Training Club, Fitness Builder or 7 Minute Workout.