In recent years the business model has slowly shifted towards more low cost memberships. The low cost fitness market in the United Kingdom is heavily dominated by PureGym and The Gym Group, together making up more than half of the market. The number of low cost fitness clubs grew to 598 in 2018, with the Gym Group accounting for 158 clubs with 724 thousand members, generating a revenue of 123.9 million British pounds.
There are roughly 189 thousand people in the United Kingdom with an occupation in the sports and fitness sector, of which 62 thousand are fitness instructors, of which 16 thousand are full-time employed. In England, around 8.9 million people take part in fitness activities for at least 150 minutes per week, of which women are slightly more active than men. In Wales, roughly 16 percent of people participate in gym or fitness classes at least on a monthly basis, very similar to Scotland, where it's 15 percent. Including yoga into the proportion, Northern Ireland's population stood at 17 percent, participating in keepfit, aerobics or dance fitness.