Fitness industry in Europe - Statistics & Facts

The fitness industry in Europe has become the largest when it comes to revenue worldwide, topping even the United States and Canada. The value of the health and wellness market within Europe tends to be much higher in western European countries than in eastern European countries, nonetheless both show a steady increase. The revenue of the health club industry of European countries show that the United Kindom and Germany are clearly on top, followed by France, Italy and Spain. The eHealth fitness segment shows a very similar trend.
When it comes to the location where people in Europe engage in sport or physical activity, most tend to use the outdoors such as parks or their own home. The duration of vigorous physical activity such as lifting heavy things, digging, aerobics or fast cycling appears to be slightly higher among males, yet overall is kept between 31 and 60 minutes for the majority of those who engage in it. When looking at the age, both those who exercise or play sport as well as those who engage in physical activity other than sport show a clear tendency to have a higher frequency of activity the younger they are.

In recent years Europe has shown to have the most health and fitness clubs worldwide, closely followed by Latin America and well above the United States and Canada. The number of fitness and health clubs, as well as the number of club members in Europe have both held steady and shown a slight increase in the past years. Relating directly to the market revenues, the number of health and fitness club memberships in European countries show Germany and the United Kingdom on top with France, Italy and Spain following. When looking at the number of fitness and health clubs in European countries, Italy has the second most clubs behind Germany and before the United kingdom, indicating that Italian fitness and health clubs have less members per club.

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Fitness industry in Europe - Important statistics

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