Fitness industry in Europe - Statistics & Facts

Published by David Lange, Aug 28, 2019
The fitness industry in Europe is the second largest when it comes to revenue worldwide, right behind North America. The revenues of the health club industry of European countries show that Germany and the United Kingdom generate the most revenue by far, with roughly 5.6 and 5.5 billion U.S.dollars worth, more than twice as much as the following countries, France, Italy and Spain. The eHealth fitness segment shows a very similar trend with the United Kingdom at around 538 million U.S. dollars, Germany at 509 million, followed by France at 353 million U.S. dollars.
When considering a location where people in Europe engage in sport or physical activity, most tend to use the outdoors such as parks or their own home. The duration of vigorous physical activity such as lifting heavy things, digging, aerobics or fast cycling appears to be slightly higher among males, yet overall is kept between 31 and 60 minutes for the majority of those who engage in it. When looking at the age, both, those who exercise or play sport, as well as those who engage in physical activity other than sport, show a clear tendency to have a higher frequency of activity the younger they are.

Latin America has the most health and fitness clubs worldwide, followed by Europe and then North America. The number of clubs as well as the number of club members in Europe has been increasing in the past, reaching approximately 60 million members in 59 thousand clubs. Club numbers have also been increasing in North and Latin America while Africa, the Middle East and Asia-Pacific stagnate. Within Europe, the number of health and fitness club memberships per country is highest in Germany and the United Kingdom with France, Italy and Spain following, not just reflecting a similar trend as the revenues but directly causing it. When looking at the number of fitness and health clubs in European countries, Italy has the second most clubs behind Germany but before the United kingdom, indicating that Italian fitness and health clubs have less members per club.

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Fitness industry in Europe

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