Try our corporate solution for free!

Netflix brand profile in the United States 2022

Netflix brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2022

To view this statistic you need one of our Corporate Solutions, which includes the following benefits

  • Immediate access to statistics, forecasts, reports and market outlooks
  • Download as XLS, PPT, PNG and PDF
  • Detailed source and background information
Statista Corporate Solutions

Statista Corporate Solutions

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

1,131 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Method of interview

Online survey

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
  • Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
  • Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
  • Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Netflix usage in the United States "

Statistics on Netflix usage in the United States

Overview

8

Consumer behavior

8

Popular content

8

Further related statistics

21
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.