But why does being a valuable brand matter? Strong brands enhance business performance primarily through their influence on customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.
Brand value - statistics & facts
But why does being a valuable brand matter? Strong brands enhance business performance primarily through their influence on customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.
Key insights
- Most valuable brand worldwide
- Amazon
Detailed statistics
Most valuable brands worldwide 2023
- Most valuable brand nation
- United States
Detailed statistics
Most valuable nation brands 2023
- Industry with the highest aggregate brand value
- Business technology and services platforms
Detailed statistics
Brand value worldwide 2023, by industry
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Global overview
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- Premium Statistic Aggregate value of most valuable brands worldwide 2006-2023
- Basic Statistic Most valuable brands worldwide 2023
- Basic Statistic Fastest growing brands worldwide 2023
- Premium Statistic Brands with highest brand value loss worldwide 2023
- Basic Statistic Most valuable nation brands 2023
- Premium Statistic Nations with fastest growing brand value 2023
Global overview
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Premium Statistic
Aggregate value of most valuable brands worldwide 2006-2023
Aggregate value of most valuable brands worldwide 2006-2023
Aggregate value of 100 most valuable brands worldwide from 2006 to 2023 (in trillion U.S. dollars)
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Basic Statistic
Most valuable brands worldwide 2023
Most valuable brands worldwide 2023
Most valuable brands worldwide in 2023 (in billion U.S. dollars)
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Basic Statistic
Fastest growing brands worldwide 2023
Fastest growing brands worldwide 2023
Fastest growing brands worldwide in 2023, by brand value growth rate
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Premium Statistic
Brands with highest brand value loss worldwide 2023
Brands with highest brand value loss worldwide 2023
Brands with the highest brand value loss worldwide in 2023
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Basic Statistic
Most valuable nation brands 2023
Most valuable nation brands 2023
Most valuable nation brands worldwide in 2023 (in trillion U.S. dollars)
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Nations with fastest growing brand value 2023
Nations with fastest growing brand value 2023
Leading nations worldwide in 2023, by brand value growth
Regional overview
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- Premium Statistic Value of most valuable brands worldwide 2022, by region
- Premium Statistic Most valuable brands worldwide 2023, by region
- Basic Statistic Fastest growing brands 2022, by region
- Basic Statistic Most valuable brands APAC 2023, by brand value
- Basic Statistic Most valuable European brands 2022
- Premium Statistic Most valuable brands in Latin America 2023
Regional overview
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Premium Statistic
Value of most valuable brands worldwide 2022, by region
Value of most valuable brands worldwide 2022, by region
Aggregate value of most valuable 100 brands worldwide in 2022, by region (in billion euros)
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Premium Statistic
Most valuable brands worldwide 2023, by region
Most valuable brands worldwide 2023, by region
Most valuable brands worldwide in 2023, by region (in billion U.S. dollars)
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Basic Statistic
Fastest growing brands 2022, by region
Fastest growing brands 2022, by region
Fastest growing brands in selected regions worldwide in 2022
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Basic Statistic
Most valuable brands APAC 2023, by brand value
Most valuable brands APAC 2023, by brand value
Most valuable brands in the Asia-Pacific region in 2023, by brand value (in billion U.S. dollars)
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Basic Statistic
Most valuable European brands 2022
Most valuable European brands 2022
Leading European corporate brands in 2022, by brand value (in billion euros)
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Most valuable brands in Latin America 2023
Most valuable brands in Latin America 2023
Leading Latin American brands in 2023, by brand value (in billion U.S. dollars)
Leading countries
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- Premium Statistic Distribution of brand value worldwide 2023, by country
- Basic Statistic Most valuable U.S. brands 2023
- Basic Statistic Most valuable brands of China by BrandZ 2023
- Basic Statistic Most valuable French brands 2023
- Premium Statistic Most valuable German brands 2023
- Basic Statistic Most valuable brands in India 2023
Leading countries
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Premium Statistic
Distribution of brand value worldwide 2023, by country
Distribution of brand value worldwide 2023, by country
Distribution of the aggregate value of 100 most valuable brands worldwide in 2023, by country
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Basic Statistic
Most valuable U.S. brands 2023
Most valuable U.S. brands 2023
Leading U.S. brands worldwide in 2023, by brand value (in million U.S. dollars)
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Basic Statistic
Most valuable brands of China by BrandZ 2023
Most valuable brands of China by BrandZ 2023
Most valuable brands of China as of May 2023, based on BrandZ evaluation (in million U.S. dollars)
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Basic Statistic
Most valuable French brands 2023
Most valuable French brands 2023
Most valuable French brands worldwide in 2023, by brand value (in billion euros)
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Most valuable German brands 2023
Most valuable German brands 2023
Leading German brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Basic Statistic
Most valuable brands in India 2023
Most valuable brands in India 2023
Most valuable brands in India in 2023, by brand value (in billion U.S. dollars)
Industry leaders
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- Premium Statistic Brand value worldwide 2023, by industry
- Premium Statistic Most valuable brands worldwide 2023, by industry
- Basic Statistic Brand value growth 2023, by sector
- Premium Statistic Leading retail banks globally in 2024, by brand value
- Premium Statistic World: value of the top retail brands 2023
- Premium Statistic Most valuable media & entertainment brands worldwide 2023
- Basic Statistic Most valuable technology brands worldwide 2023
- Premium Statistic Brand value of the leading telecom brands 2022
Industry leaders
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Premium Statistic
Brand value worldwide 2023, by industry
Brand value worldwide 2023, by industry
Aggregate value of 100 most valuable brands worldwide in 2023, by industry (in billion U.S. dollars)
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Premium Statistic
Most valuable brands worldwide 2023, by industry
Most valuable brands worldwide 2023, by industry
Most valuable brands worldwide in 2023, by industry (in billion U.S. dollars)
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Basic Statistic
Brand value growth 2023, by sector
Brand value growth 2023, by sector
Change in brand value worldwide in 2023, by sector
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Premium Statistic
Leading retail banks globally in 2024, by brand value
Leading retail banks globally in 2024, by brand value
Most valuable retail banking banks worldwide as of February 2024 (in billion U.S. dollars)
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Premium Statistic
World: value of the top retail brands 2023
World: value of the top retail brands 2023
Brand value of the leading retailers worldwide in 2023 (in million U.S. dollars)
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Premium Statistic
Most valuable media & entertainment brands worldwide 2023
Most valuable media & entertainment brands worldwide 2023
Leading media and entertainment brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Basic Statistic
Most valuable technology brands worldwide 2023
Most valuable technology brands worldwide 2023
Most valuable technology brands worldwide in 2023 (in billion U.S. dollars)
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Premium Statistic
Brand value of the leading telecom brands 2022
Brand value of the leading telecom brands 2022
Brand value of the most valuable telecom brands worldwide in 2022 (in billion U.S. dollars)
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