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Brands on social media
Brands on social media - Statistics & Facts
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Brands on social media - Important statistics
- 1. User interactions
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Leading U.S. brands on social media 2017, by user engagementLeading brands in the United States on social media in 2017, based on user engagement (in million actions)
- Leading U.S. brands on social media 2017, by video engagement
Leading brands in the United States on social media in 2017, based on user engagement on owned video content (in million actions)
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Most-followed magazine brands on social media 2018Leading magazine brands on social media as of September 2018, by social media followers (in millions)
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U.S. leading brand engagement channels 2017Leading channels internet users in the United States prefer to engage with brands as of October 2017
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Global brand following and brand post sharing via social 2017, by regionShare of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region
- Online brand discovery through recommendations on social media 2017, by age group
Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group
- Consequences of negative social media brand interactions in the U.S. 2017
Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- U.S. consumer belief that social media has increased brand accountability 2017
Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017
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U.S. online shopper brand trust reasons 2017Reasons for online shoppers in the United States to trust a brand online in 2017
- 2. Facebook
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Leading U.S. brands on Facebook 2017, by user engagementLeading brands in the United States on Facebook in 2017, based on user engagement (in million actions)
- Most popular Facebook fan pages 2019
Most popular Facebook fan pages as of January 2019, based on number of fans (in millions)
- Most popular product brands on Facebook 2018
Product brands with the most Facebook fans as of April 2018 (in millions)
- Most popular technology brands on Facebook 2018
Technology brands with the most Facebook fans as of April 2018 (in millions)
- Facebook: number of followers of popular beauty brands 2019
Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
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Most-followed magazine brands on Facebook 2018Leading magazine brands on Facebook as of September 2018, by page fans (in millions)
- Facebook: number of fans of popular apparel brands 2019
Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Average daily Facebook brand posts 2017, by profile size
Average number of daily brand posts on Facebook as of 4th quarter 2017, by profile size
- Average daily Twitter brand posts 2017, by profile size
Average number of daily brand posts on Twitter as of 4th quarter 2017, by profile size
- Facebook reactions to brand posts 2017, by profile size
Number of Facebook interactions per brand post as of July 2017, by profile size
- 3. Twitter
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Most-followed magazine brands on Twitter 2018Leading magazine brands on Twitter as of September 2018, by followers (in millions)
- Most-followed beauty brands on Twitter 2018
Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Most-followed apparel brands on Twitter 2018
Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Most-followed retailers and consumer merchandise brands on Twitter 2018
Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Leading video gaming brands on Twitter 2018, by followers
Number of followers of popular video gaming brands on Twitter as of September 2018 (in millions)
- Leading U.S. brands on Twitter 2017, by user engagement
Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)
- Average daily Twitter brand posts 2017, by profile size
Average number of daily brand posts on Twitter as of 4th quarter 2017, by profile size
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Average daily Twitter brand retweets 2018, by verticalAverage number of daily brand retweets on Twitter as of 1st half 2018, by vertical
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Average daily Twitter brand replies 2018, by verticalAverage number of daily brand replies on Twitter as of 1st half 2018, by vertical
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Average daily Twitter brand audience mentions 2018, by verticalAverage number of daily brand audience mentions on Twitter as of 1st half 2018, by vertical
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Average Twitter brand audience sentiment 2018, by verticalAverage audience sentiment of brands on Twitter as of 1st half 2018, by vertical
- 4. Instagram
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Leading U.S. brands on Instagram 2017, by user engagementLeading brands in the United States on Instagram in 2017, based on user engagement (in million actions)
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Instagram: share of video and image posts 2018Distribution of posts on Instagram as of September 2018, by type
- Instagram: video and image post user interactions 2017, by profile size
Average number of video and image post user interactions on Instagram as of July 2017, by profile size
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Most-followed magazine brands on Instagram 2018Leading magazine brands on Instagram as of September 2018, by followers (in millions)
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Number of active advertisers on Instagram 2016-2017Number of monthly active advertisers on Instagram from February 2016 to September 2017 (in millions)
- Most pictured brands found on Instagram posts worldwide as of 2017
Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Most pictured food & beverage brands found on Instagram posts worldwide as of 2017
Most pictured food and beverage brands found on Instagram posts worldwide as of July 2017
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Most popular verticals on Instagram worldwide 2015-2017Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)
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Share of reported brand posts on Instagram 2017Share of regrammed brand posts on Instagram from June to November 2017, by industry
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Instagram: average IGC engagement rate 2017, by follower countAverage engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average user engagement rate with branded IGC on Instagram 2017
Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017
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Instagram brand post user engagement 2017, by profile sizeNumber of interactions per brand post on Instagram as of 4th quarter 2017, by profile size
- 5. Brand content
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Content marketing types used in B2B communications in North America 2018Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- U.S. small business social media strategy implementation rate 2017
Share of small businesses in the United States that have an active social media strategy as of October 2017
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Most effective social media for influence marketing in the U.S. 2016Best social media platforms for influence marketing according to influencers in the United States as of July 2016
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Most visible brands on social media worldwide 2018Most pictured brands on Twitter and Instagram worldwide as of April 2018
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Most visible industries on social media worldwide 2018Most pictured industries on Twitter and Instagram worldwide as of April 2018
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Leading brands ranked by number of Instagram posts 2017Leading brands ranked by number of Instagram posts as of December 2017 (in 1,000s)
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Average monthly Instagram brand posts 2017Average number of monthly brand posts on Instagram from January to December 2017
- Instagram: monthly image posts by brands 2016-2017
Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Instagram: monthly video posts by brands 2016-2017
Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
Brands on social media - Important statistics
1. User interactions
- Leading U.S. brands on social media 2017, by user engagement
- Leading U.S. brands on social media 2017, by video engagement
- Most-followed magazine brands on social media 2018
- U.S. leading brand engagement channels 2017
- Global brand following and brand post sharing via social 2017, by region
- Online brand discovery through recommendations on social media 2017, by age group
- Consequences of negative social media brand interactions in the U.S. 2017
- U.S. consumer belief that social media has increased brand accountability 2017
- U.S. online shopper brand trust reasons 2017
2. Facebook
- Leading U.S. brands on Facebook 2017, by user engagement
- Most popular Facebook fan pages 2019
- Most popular product brands on Facebook 2018
- Most popular technology brands on Facebook 2018
- Facebook: number of followers of popular beauty brands 2019
- Most-followed magazine brands on Facebook 2018
- Facebook: number of fans of popular apparel brands 2019
- Average daily Facebook brand posts 2017, by profile size
- Average daily Twitter brand posts 2017, by profile size
- Facebook reactions to brand posts 2017, by profile size
3. Twitter
- Most-followed magazine brands on Twitter 2018
- Most-followed beauty brands on Twitter 2018
- Most-followed apparel brands on Twitter 2018
- Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading video gaming brands on Twitter 2018, by followers
- Leading U.S. brands on Twitter 2017, by user engagement
- Average daily Twitter brand posts 2017, by profile size
- Average daily Twitter brand retweets 2018, by vertical
- Average daily Twitter brand replies 2018, by vertical
- Average daily Twitter brand audience mentions 2018, by vertical
- Average Twitter brand audience sentiment 2018, by vertical
4. Instagram
- Leading U.S. brands on Instagram 2017, by user engagement
- Instagram: share of video and image posts 2018
- Instagram: video and image post user interactions 2017, by profile size
- Most-followed magazine brands on Instagram 2018
- Number of active advertisers on Instagram 2016-2017
- Most pictured brands found on Instagram posts worldwide as of 2017
- Most pictured food & beverage brands found on Instagram posts worldwide as of 2017
- Most popular verticals on Instagram worldwide 2015-2017
- Share of reported brand posts on Instagram 2017
- Instagram: average IGC engagement rate 2017, by follower count
- Average user engagement rate with branded IGC on Instagram 2017
- Instagram brand post user engagement 2017, by profile size
5. Brand content
- Content marketing types used in B2B communications in North America 2018
- U.S. small business social media strategy implementation rate 2017
- Most effective social media for influence marketing in the U.S. 2016
- Most visible brands on social media worldwide 2018
- Most visible industries on social media worldwide 2018
- Leading brands ranked by number of Instagram posts 2017
- Average monthly Instagram brand posts 2017
- Instagram: monthly image posts by brands 2016-2017
- Instagram: monthly video posts by brands 2016-2017
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