Brands on social media - Statistics & Facts
Social media is an important communication channel for brands. A brand’s presence on social networks enables them to participate on online discussion regarding their product and reputation. About 83 percent of B2B marketers in North America use social media content as part of their marketing tactics. Small and medium sized enterprises (SME) owners also use social media as a marketing tool, as 68 percent of American SME stated having a profile on social networking sites. Consumers indeed often turn to social media to engage with brands. About 58.6 percent of American consumers interact with brands on social media about one to three times per day. The brand's social media account is the preferred online channel of 40 percent of women in the United States
According to influencers in the United States, Facebook, Instagram and Twitter are the best social media platforms for influence marketing. Due to its ubiquity and immense reach, Facebook has proven ideal for the online positioning of brands. Some of the most popular Facebook fan pages feature popular artists, athletes, sports teams and other media figures. Facebook for Every Phone leads the ranking in regards to fan count. Coca-Cola ranked among the leading product brands with just over 100 million Facebook fans. Other popular product brands include Red Bull, Microsoft Windows, Nike Football, and Oreo. National Geographic is the leading magazine brand on Facebook, while Converse leads the ranking of apparel brand on the platform.
Photos are, by far, the most popular type of content posted by brands on Facebook. Indeed, visually-oriented content and visual-driven social networks, such as Instagram, have been gaining space amongst brands. Instagram has proven especially beneficial for brands in the auto, fashion and beauty industries. All major global auto brands have an Instagram account, whereas nearly all fashion and beauty brands are active on the platform. Nike is the most popular brand on Instagram, and the third most popular retailer on Twitter. National Geographic is the second most followed brand on Instagram; Victoria’s Secret takes the third place. The lingerie, womenswear and beauty brand is also the second most popular apparel brand on Twitter. Image posts are still dominant on Instagram, accounting for just over 84 percent of all Instagram brand posts.
Brands on social media - Important statistics
- 1. Fans and followers
+Most liked industries on social media worldwide 2016- +Leading U.S. brands on social media 2016, by user engagement
- Most-followed media publishers on social media in the U.S. 2016
- +Top media publishers on social media in the U.S. 2016, by user engagement
- +Most-followed magazine brands on social media 2017
- +Most-followed magazine brands on Pinterest 2017
- +YouTube: most popular brand channels 2017, by subscribers
- Most-liked global brands on Foursquare 2016
- 2. Facebook
- +Leading U.S. brands on Facebook 2016, by user engagement
- Most popular Facebook fan pages 2017
- Most popular product brands on Facebook 2017
- Most popular technology brands on Facebook 2017
- Facebook: number of followers of popular beauty brands 2017
- +Most-followed magazine brands on Facebook 2017
- Facebook: number of fans of popular apparel brands 2017
- Average daily Facebook brand posts 2017, by profile size
- Average daily Twitter brand posts 2017, by profile size
- 3. Twitter
- +Most-followed magazine brands on Twitter 2017
- Most-followed beauty brands on Twitter 2017
- Most-followed apparel brands on Twitter 2017
- Most-followed retailers and consumer merchandise brands on Twitter 2017
- Leading video gaming brands on Twitter 2017, by followers
- +Average earnings for Twitter influencer posts 2016, by number of followers
- Leading U.S. brands on Twitter 2016, by user engagement
- Twitter: average brand profile interaction rate 2016
- Average daily Twitter brand posts 2017, by profile size
- 4. Instagram
- +Leading U.S. brands on Instagram 2016, by user engagement
- Instagram: global brand adoption rate 2016, by category
- +Instagram: share of video and image brand posts 2017
- Instagram: video and image post user interactions 2017, by profile size
- Most popular brands on Instagram 2017, by followers
- +Instagram: most-followed luxury brands 2017
- Instagram: most-followed fashion brands 2017
- Instagram: most-followed beauty brands 2017
- Instagram: most-followed FMCG brands 2017
- +Most-followed magazine brands on Instagram 2017
- +Number of active advertisers on Instagram 20016-2017
- 5. Brand content
- +Content marketing tactics used in B2B communications in North America 2016
- +Most effective social media for influence marketing in the U.S. 2016
- YouTube: monthly beauty content views 2009-2016
- Most-shared social video brands 2016
- +Leading brands ranked by number of Instagram posts 2017
- +Average monthly Instagram brand posts 2017
- Instagram: monthly image posts by brands 2016-2017
- Instagram: monthly video posts by brands 2016-2017
- Global Instagram video ad impression share 2015-2016
- +Social media profiles marketing adoption among SMEs in the U.S. 2016
- +Social media advertising adoption among SMEs in the U.S. 2016
- 6. User interactions
- Leading U.S. brands on social media 2016, by video engagement
- +Worldwide interaction with brands on Facebook 2016, by industry
- U.S. consumer social media brand engagement rate 2016
- Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
- Frequency of digital brand interaction among women U.S. 2016
- Preferred online brand interaction channel among U.S. women 2016
- Top platforms to engage with brand content among U.S. women 2016
- +Leading U.S. influencers and celebrities on social media 2016, by share of voice
- +U.S. Millennial willingness to try chatbot commerce 2016
- Reasons causing social media brand unfollows in the U.S. 2017, by age group
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