Social media is one of the most present advertising channels in the United States – over half of U.S. online users have recently come across advertising on social media. Subsequently, social media is an important communication channel for brands as a brand’s presence on social networks enables them to participate in and shape the online discussion regarding their product and reputation. According to a January 2019 survey of marketers worldwide, the leading benefits of using social media for marketing purposes were increased exposure and traffic, followed by lead generation.
Small and medium sized enterprises (SME) owners also use social media as a marketing tool, as 68 percent of American SME stated having a profile on social networking sites. About 37 percent of B2B marketers in North America use social media stories as part of their marketing tactics. Overall, 69 percent of marketers stated that they were planning on increasing their use of Instagram for marketing purposes in 2019 while only 51 percent of respondents stated the same about Facebook. Merely three percent of marketers worldwide had no plans to utilize Facebook for marketing, compared to 76 percent who were not interested in using Snapchat.
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In the following 6 chapters, you will quickly find the 53 most important statistics relating to "Brands on social media".