U.S. Retail Brands - Statistics & Facts

According to recent statistics, Walmart was the fourth most valuable retail brand worldwide, worth approximately 36.8 billion U.S. dollars in 2019. A number of other U.S. retailers made this list such, as Target, Macy's, Amazon, and J.C. Penney. Wal-Mart was founded by Sam Walton in 1969. Since then, Wal-Mart has grown to become the largest publicly-owned retail company in the world.

Macy’s, which also appears on the list of most valuable retail brands worldwide, had th highest department store sales worldwide earning 25.7 billion U.S. dollars, in 2019. While Macy's is an industry leader in the U.S. department store sector, alongside competitors Sears and J.C. Penney, they are behind retail giants such as Wal-Mart and Target in the overall U.S. retail market.

To consolidate their position in the market, retailers spend significant sums of money on advertising. Target Corporation was the third-highest spender on advertising amongst retailers in the United States in 2018. Sears, who also appeared on this list, was founded in 1893 as a mail order catalog and expanded into brick-and-mortar establishments in 1925. Eventually, they became the largest general merchandise retailer in the United States, before being surpassed by Wal-Mart in 1990.

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Retail brands: Macy's

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J.C. Penney


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