According to recent statistics, Macy’s won the silver medal in department store sales in 2013, earning 27.9 billion U.S. dollars. The retailer led industry sales alongside competitors Sears and J.C. Penney, though predictably they could not compete with retail giants Wal-Mart and Target. Wal-Mart was founded in 1969 by Sam Walton and as of spring 2014 was worth 35.3 billion U.S. dollars. The company employs over 2 million people.
Sears was the fourth-highest spender on advertising amongst selected retailers in 2013. The company was founded in 1893 as a mail order catalog and in 1925 expanded into brick-and-mortar establishments. Eventually they became the largest general merchandise retailer in the United States, before being surpassed by Wal-Mart in 1990. Their advertising efforts in 2013 were outspent by Target Corporation, who invested 731 million U.S. dollars in advertising.
Over the years, several general merchandise retailers have found their way into consumers’ hearts and consequently onto a list of the most loved companies of 2013. J.C. Penney pulled in an Emotional Linking index of 66.5 out of 100, tying with toy manufacturer Mattel, Inc. The department store retailer operates 1,107 department stores around the U.S. and in Puerto Rico and often leases space in its stores to private brands.