Instantly and Statista are working together on a large-scale brand monitor, assessing awareness, evaluation and usage for a large number of brands. The geographical focus will be on the USA, UK and Germany. Obviously, some of the brands will be present in all three of the countries, but there will be national players as well.
There are already several brand rankings and indices available. Most of them focus on brands in the FMCG industry. Thus, Instantly concentrates on industries that are less well-trodden even though they have highly relevant B2C brands.
Instantly™ is the world’s largest audiences and insights platform, providing researchers and marketers with automated insights tools and on-demand access to millions of global consumers. Instantly makes it easier for clients to make faster, better decisions by combining global reach with technology and research expertise. Instantly is headquartered in Los Angeles, with offices in the United States, Europe and Asia.
Statista is one of the world’s largest statistics portals. Providing you with access to relevant data from over 18,000 sources, Statista's focus is firmly based on professional, clear, quick and consistent results. A customized search query form provides you with a list of statistics, studies and reports relating to your search request within a matter of seconds – kick-starting your research.
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Brand awareness: Financial services providers in the U.S. - Important statistics