Morocco: e-commerce market penetration rate

In 2021, the penetration rate of the e-commerce in Morocco was approximately 36.4 percent. According to estimates of the Statista Digital Market Outlook, this value is expected to increase in the coming years, reaching a value of approximately 45.8 percent in 2025.

E-commerce penetration rate in Morocco from 2017 to 2025

Characteristic	Penetration rate
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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