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Share of mobile e-commerce in Africa 2020, by country

As of 2020, mobile e-commerce dominated online retail in Africa. Among the selected countries, Morocco recorded the highest share of mobile shopping, where this modality accounted for 62 percent of the total e-commerce. Kenya and Nigeria followed, with over 50 percent of the share, respectively. South-Africa and Morocco ranked as the African countries with the largest number of B2B online marketplaces for physical goods.

Share of mobile e-commerce in selected African countries in 2020

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Source

In cooperation with
PPRO
Release date

2020

Region

Africa

Survey time period

January 1, 2020

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Statistics on "E-commerce in Nigeria"

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