Share of mobile e-commerce in Africa 2020-2021, by country
As of 2021, mobile e-commerce dominated online retail in Africa. Among the selected countries, Morocco recorded the highest share of mobile shopping, with this modality accounting for 59 percent of the total e-commerce. Kenya and Nigeria followed, with shares of 55 percent and 49 percent, respectively. On the continent, South Africa and Morocco ranked as the countries with the largest number of B2B online marketplaces for physical goods.
