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Readiness to engage in and benefit from e-commerce in Africa 2019, by country

As of 2019, Mauritius, Tunisia and South Africa were considered most prepared to support online shopping in Africa. This according to the UNCTAD B2C E-commcerce Index, which measures the economy's readiness for shopping online in a country based on four categories (internet usage, security, account ownership, and postal reliability). Mauritius reached an index value of 68.4 percent, scoring highest at the account ownership and secure internet servers. Tunisia had a value of 58.1, whereas South Africa had a B2C E-commerce index value of 54.4, which made it the 76th country in the world.

UNCTAD B2C E-commerce index value in Africa in 2019, by country

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Sources

Release date

December 2019

Region

Africa

Survey time period

2019

Special properties

The index value is ranked from 0 to 100, with 100 indicating the highest readiness and 0 indicating the lowest.

Supplementary notes

No numbers were provided for Cabo Verde, Central African Republic, Eritrea, Gambia, Sao Tome & Principe, the Seychelles and South Sudan.

The sources notes the following: UNCTAD B2C E-commerce Index measures an economy’s preparedness to support online shopping. The index consists of four indicators that are highly related to online shopping and or which there is wide country coverage:

  1. Account ownership at a financial institution or with a mobile-money-service provider
  2. Individuals using the internet
  3. Secure internet services
  4. UPU postal reliability score

The source mentioned that the data used was from 2017-2018 onwards.

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