PayPal brand profile in the UK 2022
When it comes to digital payment users, brand awareness of PayPal is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PayPal in the UK?
In total, 75% of UK digital payment users say they like PayPal. However, in actuality, among the 96% of UK respondents who know PayPal, 78% of people like the brand.
What is the usage share of PayPal in the UK?
All in all, 73% of digital payment users in the UK use PayPal. That means, of the 96% who know the brand, 76% use them.
How loyal are the users of PayPal?
Around 69% of digital payment users in the UK say they are likely to use PayPal again. Set in relation to the 73% usage share of the brand, this means that 95% of their users show loyalty to the brand.
What's the buzz around PayPal in the UK?
In August 2022, about 34% of UK digital payment users had heard about PayPal in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around PayPal in the UK.
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