PayPal brand profile in the United States 2022
When it comes to digital payment users, brand awareness of PayPal is at 95% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PayPal in the United States?
In total, 74% of U.S. digital payment users say they like PayPal. However, in actuality, among the 95% of U.S. respondents who know PayPal, 78% of people like the brand.
What is the usage share of PayPal in the United States?
All in all, 71% of digital payment users in the United States use PayPal. That means, of the 95% who know the brand, 75% use them.
How loyal are the users of PayPal?
Around 65% of digital payment users in the United States say they are likely to use PayPal again. Set in relation to the 71% usage share of the brand, this means that 92% of their users show loyalty to the brand.
What's the buzz around PayPal in the United States?
In August 2022, about 44% of U.S. digital payment users had heard about PayPal in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around PayPal in the United States.
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