Grindr brand profile in the UK 2022
When it comes to dating service users, brand awareness of Grindr is at 60% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Grindr in the UK?
In total, 14% of UK dating service users say they like Grindr. However, in actuality, among the 60% of UK respondents who know Grindr, 23% of people like the brand.
What is the usage share of Grindr in the UK?
All in all, 11% of dating service users in the UK use Grindr. That means, of the 60% who know the brand, 18% use them.
How loyal are the users of Grindr?
Around 6% of dating service users in the UK say they are likely to use Grindr again. Set in relation to the 11% usage share of the brand, this means that 55% of their users show loyalty to the brand.
What's the buzz around Grindr in the UK?
In August 2022, about 10% of UK dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Grindr in the UK.
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