Online dating worldwide - statistics & facts

The digital era which modern society lives in has resulted in many activities partly or even completely changing. Looking for love is no exception. Online dating has become increasingly popular in recent years and the trend is expected to continue. Nearly 280 million online users of dating services were forecast for 2024, with 113 million users of matchmaking services and 70 million casual daters. The global revenue of matchmaking dating services is estimated at nearly 655 million U.S. dollars in 2020 and will hit over 2.5 billion U.S. dollars by 2024.

Coronavirus (COVID-19) impact

After the coronavirus pandemic broke out and millions of people were forced to stay primarily at home, some changes in every day activities occurred. What is more, online dating became one of the few opportunities to socialize within existing restrictions. Badoo was users’ favorite in March 2020, with nearly 183 million monthly visits. Pof.com came in second, followed by Tinder and Match.com.

Tinder is king

With over six million monthly downloads, as of January 2021, Tinder was the most popular dating application in the world, both on Apple App Store and Google Play Store. Introducing “swiping” through user profiles, the American company has attracted users across the world, generating a monthly in-app purchase revenue of nearly 65 million U.S. dollars. Therefore, Tinder topped the ranking of dating apps by revenue as well. It was followed by Bumble and hinge. North and Latin America were the regions that contributed the largest share of Tinder and Bumble downloads.

Match Group

Some of the industry leaders, including Tinder, match, hinge, and OkCupid, are all under the Match Group umbrella. Match Group was founded over 20 years ago and has helped people connect through a range of interests and goals. The company’s total revenue in the fourth quarter of 2020 equaled roughly 635 million U.S. dollars. While Tinder focuses primarily on users’ photos and a short bio, hinge and OkCupid stands out with a multiple-choice test to filter out future matches.

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