Online dating and matchmaking in China - Statistics & Facts

In the world’s most populous country, online dating has become a profitable industry as 200 million Chinese are eager to find a partner. For every 100 females aged below 24, there are over 110 males; overall, there are 30 million more men than women in China. Such a skewed sex ratio has developed owing to the decades-long one-child policy and a preference for boys. The gender imbalance has given rise to dating, matchmaking, and relationship counseling services. The annual revenue of China’s online dating and matchmaking businesses amounted to over 560 million dollars.

Chinese dating characteristics

In contrast to the casual “hook-up” dating culture associated with online dating in the West, a significant amount of Chinese customers use the services to seek long-term relationships and possibly marriages. In fact, family is a very important concept in Chinese culture, and marriage is regarded as the most significant milestone of adulthood. Unmarried men over 30 and women at the age of late twenties are labeled “leftovers”. However, their growing prosperity is making them pickier. The common belief of a prospective partner with a similar social-economic status still exists today. Many Chinese singles, especially migrant male workers, have turned to online dating after being sick of unsuccessful blind dates arranged by the parents. Around 60% of online dating users earned below five thousand yuan per month.

A developing market

Local companies understand the importance of material security and marriage-oriented relationships in Chinese dating preferences. Questions about personal financial status are often asked in online dating profile settings. Baihe is one of the country’s largest dating platforms that cover one-stop services from online matchmaking and offline events, to relationship counseling and wedding planning services. In 2015, the enterprise merged with another popular matchmaking site Jiayuan, further consolidating its dominant position in the market. With over six million combined monthly active mobile users, Baihe Jiayuan generated a double revenue at 1.3 billion yuan in 2018. On the other hand, its major domestic rivals Zhenai and Youyuan reported a drop in sales revenue. Experts have estimated the number of Chinese online dating users would further increase to 78 million by 2022. It suffices to say that online dating and matchmaking will continue to drive the marriage industry in China.

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Online dating and matchmaking in China".

Online dating and matchmaking in China

Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Online dating and matchmaking in China" and take you straight to the corresponding statistics.

Market overview

User demographics


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