Kaufland brand profile in Germany 2022
When it comes to grocery store customers, brand awareness of Kaufland is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kaufland in Germany?
In total, 54% of German grocery store customers say they like Kaufland. However, in actuality, among the 97% of German respondents who know Kaufland, 56% of people like the brand.
What is the usage share of Kaufland in Germany?
All in all, 55% of grocery store customers in Germany use Kaufland. That means, of the 97% who know the brand, 57% use them.
How loyal are the customers of Kaufland?
Around 47% of grocery store customers in Germany say they are likely to use Kaufland again. Set in relation to the 55% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Kaufland in Germany?
In August 2022, about 34% of German grocery store customers had heard about Kaufland in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Kaufland in Germany.
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