People using fitness & health services in selected countries worldwide 2024

Comparing the share of people using fitness & health services in selected countries worldwide, the highest share can be found in India with 41 percent of consumers falling into this category. Brazil follows in the second place, while Japan ends up at the bottom of the ranking.
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Share of people using fitness and health services in 56 countries & territories worldwide, as of February 2024

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Number of respondents

460 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Have you used any of the following services in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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