U.S.: e-retail beauty, health, personal & household care revenue share

Personal care accounted for 11.38 percent of the total e-commerce market in the United States in 2021. By 2025, the Statista Digital Market Outlook estimates that this figure will decline to 10.83 percent.

Beauty, health, personal & household care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025

Characteristic	Share of total U.S. e-retail sales
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market segment Personal Care includes the sale of medical, pharmaceutical and cosmetic products via a digital channel (including the sale of prescription drugs), for example via online pharmacies or via the online shops of drugstores and other individual traders (e.g. cvs.com, walmart.com). Alongside medicines, this market segment also includes cosmetic, cleaning and care products, nutrition as well as medical products for private use (e.g. blood pressure monitors, disinfectants and dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

Citation formats