Beauty, health, personal & household Care e-retail share in the U.S. 2017-2025

Beauty, health, personal & household care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market segment Personal Care includes the sale of medical, pharmaceutical and cosmetic products via a digital channel (including the sale of prescription drugs), for example via online pharmacies or via the online shops of drugstores and other individual traders (e.g., Alongside medicines, this market segment also includes cosmetic, cleaning and care products, nutrition as well as medical products for private use (e.g. blood pressure monitors, disinfectants and dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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