Beauty and personal care e-commerce in the United States - statistics & facts

Key insights

Leading country in the cosmetics e-commerce market
United States
Beauty and personal care e-commerce revenue
54bn USD
Beauty and personal care purchases estimated to take place online
51%

Editor’s Picks Current statistics on this topic

Further recommended statistics

Overview

Leading stores

Leading channels

Online shopping

Users and spending habits

Spotlight: Gen Z shoppers

Further reports

Get the best reports to understand your industry

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)