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Most purchased products online in Sweden 2017

Most purchased product categories online in Sweden in 2017

Most purchased products online in Sweden 2017 This survey shows the most bought product categories online in Sweden in 2017. The most popular product category was clothing and footwear (37 percent), followed by beauty and healthcare products and books and media (28 percent respectively).
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Most purchased product categories online in Sweden in 2017

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Description

Source

More information

This survey shows the most bought product categories online in Sweden in 2017. The most popular product category was clothing and footwear (37 percent), followed by beauty and healthcare products and books and media (28 percent respectively).
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Release date
February 2018
Region
Sweden
Survey time period
2017
Number of respondents
12 monthly surveys with 1,000 respondents*
Age group
18-79 years old
Special properties
online shoppers
Method of interview
Online panel
Supplementary notes
* The source also conducted a themed survey each quarter (the most recent themed survey in January had approximately 2,000 respondents) and an additional themed survey with roughly 3,000 respondents. The statistic figures are based on monthly averages from the whole of 2017.
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