Industry revenue of »production of meat and poultry meat products« in Norway 2011-2023

Mirroring the trend in countries such as Sweden, Czech Republic and Luxembourg, revenues from production of meat and poultry meat products in Norway are projected to decline from 2.1 billion U.S. dollars in 2014 to 1.8 billion U.S. dollars by 2023. This can be attributed to the declining consumption of meat, with health and sustainability reasons being the main factors. Over the years, the per capita consumption of meet has witnessed a marked decline, from 81 kilograms of meat per person in 1959 to 38 kilograms of meat per person in 2015. Majority of the consumers are increasingly shifting towards alternatives such as plant based meat and soy-based meat, owing to the perceived health benefits. Interestingly, some of the top meat companies in the country such as Nortura have also launched their own line of vegetarian alternatives to meat, known as MEATish, made from genetically modified organism free soy beans and eggs.