Within a context of overall price increases and a trend towards less meaty diets, many categories of meat have witnessed a decrease in home consumption. Pork is one example. Even though it is still the type of meat most consumed among French people, its consumption is going down, and poultry is fighting hard to take this spot with help from its highly dynamic processed segments. Regarding beef, the panic generated by the mad cow disease crisis in the 1990s and the environmental implications linked to its production can begin to explain its fall.
On the other hand, relying on studies linking a heavy consumption of red meat with issues such as high blood pressures, cholesterol, and certain cancers, health organizations worldwide are encouraging increased consumption of vegetables over meat products. However, global meat consumption per capita is still predicted to remain stable until roughly 2030. This forecast combined with the expected growth of the world population lead to the conclusion that demand for meat is likely to overtake production. Furthermore, this resource problem is also bound to affect the environment. Indeed, meat production is mainly based on animal husbandry, which requires constant use of energy, land and water. The production of one kilogram of beef requires about 15,000 liters of water, while about 4,300 liters of water is needed to produce one kilogram of chicken. To face these upcoming issues, some agri-food companies are looking into insect-based proteins and cultured-meat, which the population does not seem excited about just yet.