Industry revenue of »advertising agencies« in Romania 2011-2023

Over the past few years, Romania has emerged as one of the fastest growing economies in Europe, fuelled by the growing foreign investments, rise in the number of SME’s and startups, fiscal relaxations and large tech companies such as Salesforce setting base in the country. In fact, in 2017, the number of new businesses registered in the country amounted to over 136,000, a 29 percent year-over-year growth, as per romaniainsider.com. This has benefitted a lot many industries including advertising agencies, as businesses are increasingly turning towards them for promoting new products, developing a brand image and launching different campaigns. As a result, industry revenues are projected to grow from 1.2 billion U.S. dollars in 2014 to 1.9 billion U.S. dollars by 2023. The Romanian subsidiary of the Publicis Groupe, followed by AllProWeb, Digital Star and Fortin are a few of the leading ad agencies in the country.

Digital advertising is the fastest growing

Television ad spend is the highest in the country, amounting to over 346 million U.S. dollars in 2019. However, digital is fast catching up, owing to the growing internet and smartphone penetration. In fact, it is the fastest growing segment amongst all mediums, with search and social media advertising being the most popular.