Digital advertising in Europe - statistics & facts
Key insights
- Internet ad spend in Western Europe
- 82.62bn USD

Detailed statistics
Global spending on internet advertising 2000-2024, by region
- Internet ad spend in Central & Eastern Europe
- 6.75bn USD

Detailed statistics
Global spending on internet advertising 2000-2024, by region
- European country with highest online ad spend
- United Kingdom

Detailed statistics
Largest digital advertising markets in Europe 2021
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Overview
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Premium Statistic
Global spending on internet advertising 2000-2024, by region
Global spending on internet advertising 2000-2024, by region
Internet advertising spending worldwide from 2000 to 2024, by region (in million U.S. dollars)
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Digital Market Outlook: largest digital ad markets worldwide 2022
Digital Market Outlook: largest digital ad markets worldwide 2022
Leading digital advertising markets worldwide in 2022, by spending (in billion U.S. dollars)
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Fastest growing digital ad markets worldwide 2023
Fastest growing digital ad markets worldwide 2023
Fastest growing digital advertising markets worldwide in 2023
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Growth of digital media budgets worldwide 2023, by format
Growth of digital media budgets worldwide 2023, by format
Expected change in digital media budgets worldwide in 2023, by format
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Expected cuts in ad spend among selected global brands by region 2023
Expected cuts in ad spend among selected global brands by region 2023
Share of selected global brands planning cuts in the media budget in 2023, by region
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Digital advertising revenue in selected regions and countries in Europe 2021
Digital advertising revenue in selected regions and countries in Europe 2021
Digital advertising revenue in selected regions and countries in Europe in 2021 (in million U.S. dollars)
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Formats
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Leading digital ad formats in EMEA 2022
Leading digital ad formats in EMEA 2022
Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Digital ad spending in Europe 2006-2021, by format
Digital ad spending in Europe 2006-2021, by format
Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format
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Display ad spend in Europe 2013-2021
Display ad spend in Europe 2013-2021
Digital display advertising spending in Europe from 2013 to 2021 (in billion euros)
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Video ad spend in Europe 2020-2021
Video ad spend in Europe 2020-2021
Digital video advertising spending in Europe in 2020 and 2021 (in billion euros)
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Search ad spend in Europe 2013-2021
Search ad spend in Europe 2013-2021
Search advertising spending in Europe from 2013 to 2021 (in billion euros)
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Digital audio ad spend in Europe 2019-2021
Digital audio ad spend in Europe 2019-2021
Digital audio advertising spending in Europe from 2019 to 2021 (in million euros)
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Podcast ad spending in Europe 2018-2023
Podcast ad spending in Europe 2018-2023
Podcast advertising spending in Europe from 2018 to 2023 (in million euros)
Social media
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- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Social media
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Social media ad spend in Europe 2016-2021
Social media ad spend in Europe 2016-2021
Social media advertising spending in Europe from 2016 to 2021 (in billion euros)
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Social media ad spend in Europe 2019-2021, by format
Social media ad spend in Europe 2019-2021, by format
Social media advertising spending in Europe from 2019 to 2021, by format (in billion euros)
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Digital Market Outlook: social media advertising spending in European countries 2022
Digital Market Outlook: social media advertising spending in European countries 2022
Social media advertising spending in selected countries in Europe in 2022 (in million U.S. dollars)
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Most effective marketing channels for e-commerce in Europe 2020-2030
Most effective marketing channels for e-commerce in Europe 2020-2030
Marketing channels yielding highest return on investment (ROI) according to e-commerce retailers in Europe in 2020 and 2030
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Share of social media users who clicked on sponsored posts 2021, by region
Share of social media users who clicked on sponsored posts 2021, by region
Share of social media users who clicked on a promoted/sponsored post on a network worldwide as of 3rd quarter 2021, by region
Mobile
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- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2017-2027
- Premium Statistic Mobile revenue share of digital advertising in Europe 2018-2027
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Mobile
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Mobile ad spending of the digital advertising industry in Europe 2017-2027
Mobile ad spending of the digital advertising industry in Europe 2017-2027
Mobile ad spending of the digital advertising industry in Europe 2017-2027 (in billion euros)
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Mobile revenue share of digital advertising in Europe 2018-2027
Mobile revenue share of digital advertising in Europe 2018-2027
Mobile revenue share of the digital advertising market in Europe from 2018 to 2027
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Barriers to the growth of mobile marketing in EMEA 2020-2021
Barriers to the growth of mobile marketing in EMEA 2020-2021
Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021
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Consumers who took no action on mobile advertising worldwide 2021, by region
Consumers who took no action on mobile advertising worldwide 2021, by region
Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Programmatic
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Programmatic advertising market value in Europe 2017-2026
Programmatic advertising market value in Europe 2017-2026
Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars)
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Largest programmatic markets in Europe 2021
Largest programmatic markets in Europe 2021
Leading programmatic advertising markets in Europe in 2021, by spending (in billion U.S. dollars)
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Programmatic ad formats identified as growth areas in Europe 2022
Programmatic ad formats identified as growth areas in Europe 2022
Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type
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Drivers of investment in programmatic advertising in Europe 2022
Drivers of investment in programmatic advertising in Europe 2022
Drivers of investment in programmatic advertising in Europe as of August 2022, by stakeholder type
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Barriers to programmatic ad investment in Europe 2022
Barriers to programmatic ad investment in Europe 2022
Barriers to investments in programmatic advertising in Europe as of August 2022, by stakeholder type
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Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2022, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Marketer insights
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Digital marketing priorities in EMEA 2022
Digital marketing priorities in EMEA 2022
Digital marketing priorities in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Share of digital in marketing budgets in EMEA 2022
Share of digital in marketing budgets in EMEA 2022
Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Digital marketing metrics used in EMEA 2022
Digital marketing metrics used in EMEA 2022
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022
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Digital consumer behaviors important for marketing in EMEA 2022
Digital consumer behaviors important for marketing in EMEA 2022
Digital consumer behaviors important for marketing according to marketers in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Digital marketing growth barriers priorities in EMEA 2022
Digital marketing growth barriers priorities in EMEA 2022
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Willingness to pay for quality ad inventory in Europe 2022
Willingness to pay for quality ad inventory in Europe 2022
Willingness to pay for quality ad inventory among marketers in Europe as of May 2022
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Leading digital advertising concerns of marketers in Europe 2022
Leading digital advertising concerns of marketers in Europe 2022
Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022
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