Key insights
- Digital ad spend in Europe
- 96.9bn EUR
Detailed statistics
Digital advertising spending in Europe 2006-2023
- Largest digital ad format in Europe
- Display
Detailed statistics
Digital ad spend in Europe 2023, by format
- European country with highest online ad spend
- United Kingdom
Detailed statistics
Largest digital advertising markets in Europe 2023
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
8
- Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2024
- Premium Statistic Marketing budgets' share in North America & Europe 2017-2024, by segment
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2023
- Premium Statistic Digital advertising spending in Europe 2006-2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2023
- Premium Statistic Ad blocking cost worldwide 2024, by region
- Premium Statistic Economic losses due to ad fraud 2028, by region
Overview
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Premium Statistic
Marketing budget's share in companies' revenues in North America & Europe 2014-2024
Marketing budget's share in companies' revenues in North America & Europe 2014-2024
Marketing budget as a percentage of companies' total revenues according to chief marketing officers (CMOs) in North America and Europe from 2014 to 2024
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Premium Statistic
Marketing budgets' share in North America & Europe 2017-2024, by segment
Marketing budgets' share in North America & Europe 2017-2024, by segment
Distribution of marketing budgets according to chief marketing officers (CMOs) in North America and Northern and Western Europe from 2017 to 2024, by segment
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Growth of digital media budgets worldwide 2024, by format
Growth of digital media budgets worldwide 2024, by format
Expected change in digital media budgets worldwide in 2024, by format
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Digital Market Outlook: largest digital ad markets worldwide 2023
Digital Market Outlook: largest digital ad markets worldwide 2023
Leading digital advertising markets worldwide in 2023, by spending (in billion U.S. dollars)
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Premium Statistic
Digital advertising spending in Europe 2006-2023
Digital advertising spending in Europe 2006-2023
Digital advertising spending in Europe from 2006 to 2023 (in billion euros)
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Digital advertising revenue in selected regions and countries in Europe 2023
Digital advertising revenue in selected regions and countries in Europe 2023
Digital advertising revenue in selected regions and countries in Europe in 2023 (in million U.S. dollars)
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Premium Statistic
Ad blocking cost worldwide 2024, by region
Ad blocking cost worldwide 2024, by region
Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars)
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Premium Statistic
Economic losses due to ad fraud 2028, by region
Economic losses due to ad fraud 2028, by region
Distribution of economic losses due to digital advertising fraud worldwide in 2028, by region
Major players
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- Premium Statistic Acast AB net sales 2019-2023
- Premium Statistic Adform A/S revenue 2015-2023
- Premium Statistic Criteo revenue 2019-2023
- Premium Statistic Teads revenue 2016-2023
- Premium Statistic Fastest-growing advertising & marketing companies in Europe 2022
- Premium Statistic Fastest-growing advertising & marketing companies in France 2022
Major players
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Acast AB net sales 2019-2023
Acast AB net sales 2019-2023
Net sales of Acast AB worldwide from 2019 to 2023 (in million SEK)
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Adform A/S revenue 2015-2023
Adform A/S revenue 2015-2023
Revenue generated by Adform A/S worldwide from 2015 to 2023 (in million euros)
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Criteo revenue 2019-2023
Criteo revenue 2019-2023
Revenue generated by Criteo SA from 2019 to 2023 (in billion U.S. dollars)
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Teads revenue 2016-2023
Teads revenue 2016-2023
Revenue generated by Teads from 2016 to 2023 (in million euros)
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Fastest-growing advertising & marketing companies in Europe 2022
Fastest-growing advertising & marketing companies in Europe 2022
Fastest-growing advertising and marketing companies in Europe between 2019 and 2022
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Fastest-growing advertising & marketing companies in France 2022
Fastest-growing advertising & marketing companies in France 2022
Fastest-growing advertising and marketing companies in France between 2019 and 2022
Formats
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- Premium Statistic Digital advertising budgets growth in EMEA 2024, by format
- Premium Statistic Digital ad spending in Europe 2023, by format
- Premium Statistic Display ad spend in Europe 2013-2023
- Premium Statistic Video ad spend in Europe 2021-2023
- Premium Statistic Search ad spend in Europe 2013-2023
- Premium Statistic Digital audio ad spend in Europe 2019-2023
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
- Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028
Formats
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Premium Statistic
Digital advertising budgets growth in EMEA 2024, by format
Digital advertising budgets growth in EMEA 2024, by format
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
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Digital ad spending in Europe 2023, by format
Digital ad spending in Europe 2023, by format
Distribution of digital advertising expenditure in Europe in 2023, by format
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Premium Statistic
Display ad spend in Europe 2013-2023
Display ad spend in Europe 2013-2023
Digital display advertising spending in Europe from 2013 to 2023 (in billion euros)
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Video ad spend in Europe 2021-2023
Video ad spend in Europe 2021-2023
Digital video advertising spending in Europe from 2021 to 2023 (in billion euros)
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Search ad spend in Europe 2013-2023
Search ad spend in Europe 2013-2023
Search advertising spending in Europe from 2013 to 2023 (in billion euros)
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Premium Statistic
Digital audio ad spend in Europe 2019-2023
Digital audio ad spend in Europe 2019-2023
Digital audio advertising spending in Europe from 2019 to 2023 (in billion euros)
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Podcast ad spending in Europe 2018-2023
Podcast ad spending in Europe 2018-2023
Podcast advertising spending in Europe from 2018 to 2023 (in million euros)
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Mobile ad spending of the digital advertising industry in Europe 2018-2028
Mobile ad spending of the digital advertising industry in Europe 2018-2028
Mobile ad spending of the digital advertising industry in Europe 2018-2028 (in billion euros)
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Mobile revenue share of digital advertising in Europe 2019-2028
Mobile revenue share of digital advertising in Europe 2019-2028
Mobile revenue share of the digital advertising market in Europe from 2019 to 2028
Connected TV (CTV)
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- Premium Statistic Planned changes in ad spend in Europe 2023
- Premium Statistic Distribution of CTV ad views in Europe H2 2023, by device
- Premium Statistic CTV ad views growth in Europe 2023
- Premium Statistic Leading CTV advertising metrics in Europe 2023
- Premium Statistic Challenges of CTV advertising in Europe 2023
Connected TV (CTV)
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Planned changes in ad spend in Europe 2023
Planned changes in ad spend in Europe 2023
Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023
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Premium Statistic
Distribution of CTV ad views in Europe H2 2023, by device
Distribution of CTV ad views in Europe H2 2023, by device
Distribution of connected TV (CTV) ad views in Europe in 2nd half 2023, by device
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CTV ad views growth in Europe 2023
CTV ad views growth in Europe 2023
Change in the number of connected TV (CTV) ad views in Europe in 1st and 2nd half 2023
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Leading CTV advertising metrics in Europe 2023
Leading CTV advertising metrics in Europe 2023
Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023
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Challenges of CTV advertising in Europe 2023
Challenges of CTV advertising in Europe 2023
Challenges of connected TV (CTV) advertising according to advertising managers at brands and agencies in Europe as of August 2023
Social media
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- Premium Statistic Social media ad spend in Europe 2022-2023
- Premium Statistic Social media ad spend growth in Europe 2017-2023
- Premium Statistic Social media ad spend in Europe 2019-2023, by format
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
- Basic Statistic EU enterprises using social media 2015 and 2023
- Basic Statistic EU enterprises using social media 2015 and 2023, by type of platform
- Basic Statistic SME in the EU market using TikTok for marketing 2023
Social media
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Social media ad spend in Europe 2022-2023
Social media ad spend in Europe 2022-2023
Social media advertising spending in Europe in 2022 and 2023 (in billion euros)
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Social media ad spend growth in Europe 2017-2023
Social media ad spend growth in Europe 2017-2023
Change in social media advertising spending in Europe from 2017 to 2023
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Social media ad spend in Europe 2019-2023, by format
Social media ad spend in Europe 2019-2023, by format
Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros)
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Social media users in Europe 2020-2029
Social media users in Europe 2020-2029
Number of social media users in Europe from 2020 to 2029 (in millions)
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Average daily social media use in selected European countries 2023
Average daily social media use in selected European countries 2023
Average daily social media use via any device in selected European countries during the 3rd quarter of 2023 (hours.minutes)
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Basic Statistic
EU enterprises using social media 2015 and 2023
EU enterprises using social media 2015 and 2023
European Union enterprises using social media in 2015 and 2023
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Basic Statistic
EU enterprises using social media 2015 and 2023, by type of platform
EU enterprises using social media 2015 and 2023, by type of platform
European Union enterprises using social media in 2015 and 2023, by type of platform
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Basic Statistic
SME in the EU market using TikTok for marketing 2023
SME in the EU market using TikTok for marketing 2023
Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2028
- Premium Statistic Largest programmatic markets in Europe 2024
- Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Use of AI in programmatic advertising in Europe 2023
Programmatic
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Premium Statistic
Programmatic advertising market value in Europe 2017-2028
Programmatic advertising market value in Europe 2017-2028
Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars)
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Largest programmatic markets in Europe 2024
Largest programmatic markets in Europe 2024
Leading programmatic advertising markets in Europe in 2024, by spending (in billion U.S. dollars)
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Leading programmatic markets in Europe 2024, by growth rate
Leading programmatic markets in Europe 2024, by growth rate
Fastest-growing programmatic markets in Europe in 2024
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Programmatic ad formats identified as growth areas in Europe 2023
Programmatic ad formats identified as growth areas in Europe 2023
Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type
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Drivers of investment in programmatic advertising in Europe 2023
Drivers of investment in programmatic advertising in Europe 2023
Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type
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Premium Statistic
Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type
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Premium Statistic
Use of AI in programmatic advertising in Europe 2023
Use of AI in programmatic advertising in Europe 2023
Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023
Marketer insights
9
- Premium Statistic Marketing priorities in Europe 2024
- Premium Statistic Leading digital advertising industry challenges in Europe 2024
- Premium Statistic Effectiveness of digital ad formats in EMEA 2023
- Premium Statistic Readiness for third-party cookie deprecation in Europe 2024
- Premium Statistic Top alternatives for third-party cookies in Europe 2024
- Premium Statistic Take-up of vs. ability to use AI among marketers in Europe 2023
- Premium Statistic Areas of gen AI according to advertising industry professionals in Europe 2024
- Premium Statistic Opportunities of retail media advertising in Europe 2024
- Premium Statistic Ad channels whose budgets are being shifted to retail media in Europe 2024
Marketer insights
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Marketing priorities in Europe 2024
Marketing priorities in Europe 2024
Marketing priorities in Europe in 2024
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Leading digital advertising industry challenges in Europe 2024
Leading digital advertising industry challenges in Europe 2024
Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024
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Effectiveness of digital ad formats in EMEA 2023
Effectiveness of digital ad formats in EMEA 2023
Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format
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Premium Statistic
Readiness for third-party cookie deprecation in Europe 2024
Readiness for third-party cookie deprecation in Europe 2024
Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024
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Premium Statistic
Top alternatives for third-party cookies in Europe 2024
Top alternatives for third-party cookies in Europe 2024
Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024
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Premium Statistic
Take-up of vs. ability to use AI among marketers in Europe 2023
Take-up of vs. ability to use AI among marketers in Europe 2023
Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023
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Premium Statistic
Areas of gen AI according to advertising industry professionals in Europe 2024
Areas of gen AI according to advertising industry professionals in Europe 2024
Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024
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Opportunities of retail media advertising in Europe 2024
Opportunities of retail media advertising in Europe 2024
Reasons advertisers invested in retail media advertising in Europe as of May 2024
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Premium Statistic
Ad channels whose budgets are being shifted to retail media in Europe 2024
Ad channels whose budgets are being shifted to retail media in Europe 2024
Ad channels whose budgets are being shifted to retail media in Europe as of May 2024
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