Digital advertising in Europe - Statistics & Facts
Interesting statistics
In the following 5 chapters, you will quickly find the 39 most important statistics relating to "Digital advertising in Europe".
In the United Kingdom, digital advertising expenditures increased by nearly five billion British pounds over the eight-year-period between 2007 and 2015, from 2.81 billion British pounds to 7.71 billion British pounds. Paid search and display advertising were the digital ad formats that had the highest share of spending. With regard to digital advertising industry distribution, the travel and FMCG sectors ranked first and second, accounting for 16.8 percent and 16.1 percent of online ad spending in 2015. Keeping in mind the fact that search advertising is one of the major revenue streams for digital advertisers, it comes as no surprise that amongst online companies in the UK, Google's net digital advertising revenue was the highest and was projected to grow further in future years. While Google generated more than 2.5 billion British pounds in revenue through its digital advertising channels in 2013, Facebook’s digital ad revenue accounted for 371 million British pounds.
Meanwhile, ad blocking services and their increasing popularity are having a significant effect on the revenues of the digital advertising market. In 2015, it was estimated that revenue losses due to the use of ad blockers amounted to 3.6 billion U.S. dollars in the UK. In 2016, Western Europe had the highest penetration of enabled ad blocking software in the world. France and Germany were the leading European countries in terms of ad blocking use in 2015, at 27 percent and 24 percent, respectively.
Market Overview
Market Breakdowns
Western European Markets
Central & Eastern European Markets
Programmatic Advertising
Important key figures
The most important key figures provide you with a compact summary of the topic of "Digital advertising in Europe" and take you straight to the corresponding statistics.
Digital advertising markets
- Digital advertising spending in France3.5bn EUR
- Digital advertising spending in Germany6bn EUR
- Digital advertising spending in Italy 20161.9bn EUR
- Digital advertising spending in Sweden in 20184.6bn SEK
- Digital advertising spending in Spain1.4bn EUR
- Digital advertising spending in the UK in 20169.5bn GBP
