The United Kingdom ranks fourth among the world’s largest advertising markets, and first among markets in Europe. UK advertising expenditure was estimated at 21.19 billion British pounds in 2016 according to the AA/WARC Expenditure Report, with growth to roughly 22.35 billion British pounds projected by 2017. UK digital advertising overtook television advertising in 2010 and now receives the greatest share of advertising spending. Internet’s share of advertising spending is expected to increase to almost 10.5 billion British pounds by 2017, with newspaper loosing its share of expenditure and falling to 1.7 billion British pounds. Social media advertising spending grew in 2015 to nearly 1.3 billion British pounds.

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