Advertising in the United Kingdom (UK) - statistics & facts
Key insights
- Advertising spending in Europe
- 146.38bn USD

Detailed statistics
Advertising spending in Europe 2014-2021
- Advertising spending in the UK
- 38.28bn USD

Detailed statistics
Advertising spending in the world's largest ad markets 2021
- Leading advertiser in the UK
- Her Majesty's Government

Detailed statistics
Largest advertisers in the UK 2020
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Market overview
8
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Advertising spending in Western Europe 2014-2021
- Premium Statistic Advertising inflation in the UK 2020-2021, by medium
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Basic Statistic Advertising spending growth in the United Kingdom (UK) 2019-2023, by medium
- Basic Statistic Advertising and market research industry employment in the UK 2009-2021, by gender
Market overview
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Premium Statistic
Advertising spending in the world's largest ad markets 2021
Advertising spending in the world's largest ad markets 2021
Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
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Advertising spending in Western Europe 2014-2021
Advertising spending in Western Europe 2014-2021
Advertising spending in Western Europe from 2014 to 2021 (in billion U.S. dollars)
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Advertising inflation in the UK 2020-2021, by medium
Advertising inflation in the UK 2020-2021, by medium
Advertising inflation rate in the United Kingdom (UK) in 2020 and 2021, by medium
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Largest digital advertising markets in Europe 2021
Largest digital advertising markets in Europe 2021
Digital advertising spending in Europe in 2021, by country (in million euros)
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Advertising spending in the United Kingdom (UK) 2012-2027
Advertising spending in the United Kingdom (UK) 2012-2027
Advertising media owners revenue in the United Kingdom (UK) from 2012 to 2027 (in billion GBP)
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Advertising revenue in the United Kingdom (UK) 2014-2027, by media
Advertising revenue in the United Kingdom (UK) 2014-2027, by media
Advertising media owners revenue in the United Kingdom (UK) from 2014 to 2027, by medium (in million GBP)
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Basic Statistic
Advertising spending growth in the United Kingdom (UK) 2019-2023, by medium
Advertising spending growth in the United Kingdom (UK) 2019-2023, by medium
Growth of advertising spending in the United Kingdom (UK) from 2019 to 2023, by medium
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Basic Statistic
Advertising and market research industry employment in the UK 2009-2021, by gender
Advertising and market research industry employment in the UK 2009-2021, by gender
Advertising and market research jobs in the United Kingdom (UK) from 1st quarter 2009 to 4th quarter 2021, by gender and employment type (in 1,000)
Traditional media
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- Premium Statistic TV net advertising revenue in the UK 2004-2020
- Premium Statistic National newsbrands advertising spending in the UK 2011-2021
- Premium Statistic Magazine advertising spending in the UK 2011-2021
- Premium Statistic Radio advertising spending in the UK from 2011-2021
- Premium Statistic Outdoor advertising revenue in the United Kingdom (UK) 2000-2021
- Premium Statistic Cinema advertising spending in the UK 2011-2021
- Premium Statistic Direct mail advertising spending in the United Kingdom (UK) 2013-2021
Traditional media
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TV net advertising revenue in the UK 2004-2020
TV net advertising revenue in the UK 2004-2020
Television net advertising revenue in the United Kingdom (UK) from 2004 to 2021 (in billion GBP)
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National newsbrands advertising spending in the UK 2011-2021
National newsbrands advertising spending in the UK 2011-2021
National newsbrands advertising expenditure in the United Kingdom (UK) from 2011 to 2021 (in billion GBP)
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Magazine advertising spending in the UK 2011-2021
Magazine advertising spending in the UK 2011-2021
Magazine advertising expenditure in the United Kingdom (UK) from 2011 to 2021 (in billion GBP)
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Radio advertising spending in the UK from 2011-2021
Radio advertising spending in the UK from 2011-2021
Radio advertising expenditure in the United Kingdom from 2011 to 2021 (in million GBP)
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Outdoor advertising revenue in the United Kingdom (UK) 2000-2021
Outdoor advertising revenue in the United Kingdom (UK) 2000-2021
Outdoor advertising revenue in the United Kingdom from 2000 to 2021 (in million GBP)
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Cinema advertising spending in the UK 2011-2021
Cinema advertising spending in the UK 2011-2021
Cinema advertising expenditure in the United Kingdom (UK) from 2011 to 2021 (in million GBP)
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Direct mail advertising spending in the United Kingdom (UK) 2013-2021
Direct mail advertising spending in the United Kingdom (UK) 2013-2021
Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2021 (in billion GBP)
Digital media
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- Premium Statistic Fastest growing online advertising markets in Europe 2021
- Premium Statistic Online advertising spending in Western Europe 2000-2024
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Search ad spend in the UK 2019-2021
- Premium Statistic Digital Market Outlook: social media ad spending in the UK 2017-2026
- Premium Statistic Digital video advertising spending in the UK 2008-2021
- Premium Statistic Programmatic ad spend in the UK 2017-2026
Digital media
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Fastest growing online advertising markets in Europe 2021
Fastest growing online advertising markets in Europe 2021
Change in digital advertising spending in Europe in 2021, by country
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Online advertising spending in Western Europe 2000-2024
Online advertising spending in Western Europe 2000-2024
Internet advertising spending in Western Europe from 2000 to 2024 (in million U.S. dollars)
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Digital advertising spending in the UK H1 2022, by format
Digital advertising spending in the UK H1 2022, by format
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)
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Search ad spend in the UK 2019-2021
Search ad spend in the UK 2019-2021
Search advertising spending in the United Kingdom (UK) from 2019 to 2021 (in billion GBP)
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Digital Market Outlook: social media ad spending in the UK 2017-2026
Digital Market Outlook: social media ad spending in the UK 2017-2026
Social media advertising spending in the United Kingdom (UK) from 2017 to 2026 (in billion U.S. dollars)
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Premium Statistic
Digital video advertising spending in the UK 2008-2021
Digital video advertising spending in the UK 2008-2021
Digital video advertising expenditure in the United Kingdom (UK) from 2008 to 2021 (in million GBP)
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Programmatic ad spend in the UK 2017-2026
Programmatic ad spend in the UK 2017-2026
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2026 (in billion U.S. dollars)
Consumer perspective
8
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Share of the British who trust ads from selected industries 2021
- Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
- Basic Statistic Likeliness of paying attention to streaming services ads in Great Britain 2022
- Basic Statistic Likeliness of paying attention to cinema ads in Great Britain 2022
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2021
Consumer perspective
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Ad spend vs. media time gap in the UK 2022
Ad spend vs. media time gap in the UK 2022
Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score)
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Premium Statistic
Consumer trust in advertising in the UK 2022, by media
Consumer trust in advertising in the UK 2022, by media
Trust in advertising according to consumers in the United Kingdom (UK) as of September 2022, by medium
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Premium Statistic
Share of the British who trust ads from selected industries 2021
Share of the British who trust ads from selected industries 2021
Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021
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Basic Statistic
Likeliness of paying attention to social media ads in Great Britain 2022
Likeliness of paying attention to social media ads in Great Britain 2022
Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022
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Basic Statistic
Likeliness of paying attention to streaming services ads in Great Britain 2022
Likeliness of paying attention to streaming services ads in Great Britain 2022
Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022
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Basic Statistic
Likeliness of paying attention to cinema ads in Great Britain 2022
Likeliness of paying attention to cinema ads in Great Britain 2022
Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022
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Entity responsible for ad adjacency in the UK 2021
Entity responsible for ad adjacency in the UK 2021
Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021
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Consumer perception of ad adjacency in the UK 2021
Consumer perception of ad adjacency in the UK 2021
Share of consumers who thought that it was important for advertisers to make sure their ads were not placed next to negative content in the United Kingdom as of April 2021
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