UK: Advertising Industry - Statistics & Facts

The United Kingdom ranks fourth among the world’s largest advertising markets, and first among markets in Europe. UK advertising expenditure was estimated at 21.19 billion British pounds in 2016 according to the AA/WARC Expenditure Report, with growth to roughly 22.35 billion British pounds projected by 2017. UK digital advertising overtook television advertising in 2010 and now receives the greatest share of advertising spending. Internet’s share of advertising spending is expected to increase to almost 10.5 billion British pounds by 2017, with newspaper loosing its share of expenditure and falling to 1.7 billion British pounds. Social media advertising spending grew in 2015 to nearly 1.3 billion British pounds.



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Advertising expenditure in the world's largest ad market

190.78bn USD

Television net advertising revenue in the UK

4.1bn GBP
Market Overview
Advertising expenditure in the world's largest ad market 190.78bn USD Advertising spending in the UK 17.52bn GBP Highest spending advertiser in the UK British Sky Broadcasting Leading creative advertising agency in the UK, by billings Abbott Mead Vickers BBDO Advertising and market research jobs in the UK 178k
Traditional Media
Television net advertising revenue in the UK 4.1bn GBP Magazine advertising revenue in the UK 0.89bn GBP Radio advertising revenue in the UK 646m GBP Cinema advertising revenue in the UK 257m GBP Direct mail advertising revenue in the UK 1.71bn GBP
Digital Media
Digital advertising spending in the UK 13.17bn USD Social media advertising spending in the UK 1.73bn GBP Online video advertising spending in the UK 711m GBP Mobile advertising revenue in the UK 3.87bn GBP Banner advertising revenue in the UK 2.09bn USD

Advertising in the United Kingdom (UK) - Important statistics

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Market Overview
Advertising expenditure in the world's largest ad market 190.78bn USD Advertising spending in the UK 17.52bn GBP Highest spending advertiser in the UK British Sky Broadcasting Leading creative advertising agency in the UK, by billings Abbott Mead Vickers BBDO Advertising and market research jobs in the UK 178k
Traditional Media
Television net advertising revenue in the UK 4.1bn GBP Magazine advertising revenue in the UK 0.89bn GBP Radio advertising revenue in the UK 646m GBP Cinema advertising revenue in the UK 257m GBP Direct mail advertising revenue in the UK 1.71bn GBP
Digital Media
Digital advertising spending in the UK 13.17bn USD Social media advertising spending in the UK 1.73bn GBP Online video advertising spending in the UK 711m GBP Mobile advertising revenue in the UK 3.87bn GBP Banner advertising revenue in the UK 2.09bn USD

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