Advertising in the United Kingdom (UK) - statistics & facts
Key insights
- Advertising spending in Europe
- 139.35bn USD

Detailed statistics
Advertising spending in Europe 2014-2022
- Advertising spending in the UK
- 38.28bn USD

Detailed statistics
Advertising spending in the world's largest ad markets 2021
- Leading advertiser in the UK
- Her Majesty's Government

Detailed statistics
Largest advertisers in the UK 2020
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Market overview
6
- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
- Premium Statistic Advertising revenue share in the UK in 2022, by medium
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Ad spend per person in the UK 2020-21
- Premium Statistic Export value of advertising & market research services from the UK 2021, by country
- Premium Statistic Trade balance of advertising & market research services in the UK 2016-2021
Market overview
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Advertising spending in the United Kingdom (UK) 2012-2027
Advertising spending in the United Kingdom (UK) 2012-2027
Advertising media owners revenue in the United Kingdom (UK) from 2012 to 2027 (in billion GBP)
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Advertising revenue share in the UK in 2022, by medium
Advertising revenue share in the UK in 2022, by medium
Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium
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Advertising inflation in the UK 2023, by medium
Advertising inflation in the UK 2023, by medium
Advertising inflation rate in the United Kingdom (UK) in 2023, by medium
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Ad spend per person in the UK 2020-21
Ad spend per person in the UK 2020-21
Advertising spending per person in the United Kingdom 2020 and 2021 (in U.S. dollars)
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Export value of advertising & market research services from the UK 2021, by country
Export value of advertising & market research services from the UK 2021, by country
Leading export destinations for advertising and market research services from the United Kingdom in 2021 (in million GBP)
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Trade balance of advertising & market research services in the UK 2016-2021
Trade balance of advertising & market research services in the UK 2016-2021
Value of trade in advertising and market research services (export, import, and trade balance) in the United Kingdom from 2016 to 2021 (in billion GBP)
Workforce
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- Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
- Premium Statistic Advertising agency employees in the UK 2021-2022, by gender
- Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2022
- Premium Statistic Plans for improving diversity and representation in advertising U.S. and UK 2022
Workforce
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Basic Statistic
Advertising and market research industry employment in the UK 2009-2022, by gender
Advertising and market research industry employment in the UK 2009-2022, by gender
Number of advertising and market research jobs in the United Kingdom (UK) from 1st quarter 2009 to 4th quarter 2022, by gender and employment type (in 1,000)
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Advertising agency employees in the UK 2021-2022, by gender
Advertising agency employees in the UK 2021-2022, by gender
Number of advertising agency employees in the United Kingdom (UK) in 2021 and 2022, by gender
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Basic Statistic
Advertising agency employees: ethnic breakdown in the UK 2009-2022
Advertising agency employees: ethnic breakdown in the UK 2009-2022
Ethnic breakdown of ad agency employees in the United Kingdom (UK) from 2009 to 2022
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Plans for improving diversity and representation in advertising U.S. and UK 2022
Plans for improving diversity and representation in advertising U.S. and UK 2022
Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022
Market leaders
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- Premium Statistic Entities with highest ad agency spending in the UK 2021
- Premium Statistic Leading radio advertisers in the UK 2022
- Premium Statistic Largest out-of-home advertisers in the UK 2022
- Premium Statistic Most effective advertisers in the United Kingdom (UK) 2021
- Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2021
- Premium Statistic Leading media & ad agencies in the UK 2021, by new business value
- Premium Statistic Leading radio creative advertising agencies in the UK 2021-2022
- Premium Statistic Most creative agencies in the UK 2021
Market leaders
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Entities with highest ad agency spending in the UK 2021
Entities with highest ad agency spending in the UK 2021
Entities with highest advertising agency spending in the United Kingdom (UK) in 2021 (in million GBP)
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Leading radio advertisers in the UK 2022
Leading radio advertisers in the UK 2022
Leading radio advertisers in the United Kingdom (UK) in 2022, by spending (in million GBP)
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Largest out-of-home advertisers in the UK 2022
Largest out-of-home advertisers in the UK 2022
Leading out-of-home (OOH) advertisers in the United Kingdom (UK) between October 2021 and September 2022, by spending (in million GBP)
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Most effective advertisers in the United Kingdom (UK) 2021
Most effective advertisers in the United Kingdom (UK) 2021
Most effective advertisers in the United Kingdom (UK) in 2021 (index score)
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Most effective ad campaigns in the United Kingdom (UK) 2021
Most effective ad campaigns in the United Kingdom (UK) 2021
Most effective advertising campaigns in the United Kingdom (UK) in 2021
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Leading media & ad agencies in the UK 2021, by new business value
Leading media & ad agencies in the UK 2021, by new business value
Leading media and advertising agencies in the United Kingdom in 2021, by new business value (in million U.S. dollars)
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Leading radio creative advertising agencies in the UK 2021-2022
Leading radio creative advertising agencies in the UK 2021-2022
Leading radio creative advertising agencies in the United Kingdom (UK) in 2022 (in million GBP)
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Most creative agencies in the UK 2021
Most creative agencies in the UK 2021
Most creative agencies in the United Kingdom in 2021 (index score)
Traditional media
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- Premium Statistic TV net advertising revenue in the UK 2004-2021
- Premium Statistic National newsbrands advertising spending in the UK 2011-2022
- Premium Statistic Magazine advertising spending in the UK 2011-2022
- Premium Statistic Radio advertising spending in the UK from 2011-2022
- Premium Statistic OOH advertising revenue in the UK 2000-2022
- Premium Statistic Cinema advertising spending in the UK 2011-2022
- Premium Statistic Direct mail advertising spending in the UK 2013-2022
Traditional media
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TV net advertising revenue in the UK 2004-2021
TV net advertising revenue in the UK 2004-2021
Television net advertising revenue in the United Kingdom (UK) from 2004 to 2021 (in billion GBP)
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National newsbrands advertising spending in the UK 2011-2022
National newsbrands advertising spending in the UK 2011-2022
National newsbrands advertising expenditure in the United Kingdom (UK) from 2011 to 2022 (in billion GBP)
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Magazine advertising spending in the UK 2011-2022
Magazine advertising spending in the UK 2011-2022
Magazine advertising expenditure in the United Kingdom (UK) from 2011 to 2022 (in billion GBP)
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Radio advertising spending in the UK from 2011-2022
Radio advertising spending in the UK from 2011-2022
Radio advertising expenditure in the United Kingdom from 2011 to 2022 (in million GBP)
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OOH advertising revenue in the UK 2000-2022
OOH advertising revenue in the UK 2000-2022
Out-of-home advertising revenue in the United Kingdom (UK) from 2000 to 2022 (in million GBP)
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Cinema advertising spending in the UK 2011-2022
Cinema advertising spending in the UK 2011-2022
Cinema advertising expenditure in the United Kingdom (UK) from 2011 to 2022 (in million GBP)
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Direct mail advertising spending in the UK 2013-2022
Direct mail advertising spending in the UK 2013-2022
Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2022 (in billion GBP)
Digital media
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- Premium Statistic Digital advertising spending in the UK 2008-2022
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Search ad spend in the UK 2019-2022
- Premium Statistic Revenue of the social media advertising industry in the UK 2018-2027
- Premium Statistic Digital video advertising spending in the UK 2008-2022
- Premium Statistic Programmatic ad spend in the UK 2017-2026
Digital media
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Digital advertising spending in the UK 2008-2022
Digital advertising spending in the UK 2008-2022
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2022 (in billion GBP)
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Digital advertising spending in the UK H1 2022, by format
Digital advertising spending in the UK H1 2022, by format
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)
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Search ad spend in the UK 2019-2022
Search ad spend in the UK 2019-2022
Search advertising spending in the United Kingdom (UK) from 2019 to 2022 (in billion GBP)
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Revenue of the social media advertising industry in the UK 2018-2027
Revenue of the social media advertising industry in the UK 2018-2027
Revenue of the social media advertising market in the United Kingdom from 2018 to 2027 (in billion U.S. dollars)
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Digital video advertising spending in the UK 2008-2022
Digital video advertising spending in the UK 2008-2022
Digital video advertising expenditure in the United Kingdom (UK) from 2008 to 2022 (in million GBP)
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Programmatic ad spend in the UK 2017-2026
Programmatic ad spend in the UK 2017-2026
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2026 (in billion U.S. dollars)
Consumer perspective
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- Premium Statistic Most used media services in the UK 2022
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Media with ads consumers like in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Main channels of new brand discovery in the UK Q3 2022
- Premium Statistic Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
- Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
- Premium Statistic Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
- Premium Statistic Customer attitude towards diverse and inclusive advertising U.S. and UK 2021
Consumer perspective
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Most used media services in the UK 2022
Most used media services in the UK 2022
Most used media services in the UK in 2022
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Ad spend vs. media time gap in the UK 2022
Ad spend vs. media time gap in the UK 2022
Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score)
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Media with ads consumers like in the UK 2022
Media with ads consumers like in the UK 2022
Media channels where consumers found advertising they liked in the United Kingdom (UK) as of September 2022
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Consumer trust in advertising in the UK 2022, by media
Consumer trust in advertising in the UK 2022, by media
Trust in advertising according to consumers in the United Kingdom (UK) as of September 2022, by medium
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Main channels of new brand discovery in the UK Q3 2022
Main channels of new brand discovery in the UK Q3 2022
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2022
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Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
Sources of inspiration used by fashion and lifestyle buyers in the United Kingdom as of spring 2022
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Top aspects of sustainability in advertising in Great Britain 2022
Top aspects of sustainability in advertising in Great Britain 2022
Aspect of sustainability in advertising important to consumers in Great Britain as of August 2022
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Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022
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Customer attitude towards diverse and inclusive advertising U.S. and UK 2021
Customer attitude towards diverse and inclusive advertising U.S. and UK 2021
Attitude of customers towards diverse and inclusive advertising in the United States an the United Kingdom as of July 2022
Industry trend: attention measurement
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Industry trend: attention measurement
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Popularity of attention measurement in advertising in the UK 2023
Popularity of attention measurement in advertising in the UK 2023
Popularity of attention measurement among marketers in the United Kingdom (UK) as of January 2023
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Benefits of attention measurement in advertising in the UK 2023
Benefits of attention measurement in advertising in the UK 2023
Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023
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Impact of attention measurement on advertising sustainability in the UK 2023
Impact of attention measurement on advertising sustainability in the UK 2023
Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023
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