Advertising in the United Kingdom - Statistics & Facts

The United Kingdom ranks fourth among the world’s largest advertising markets, and first among markets in Europe. UK advertising expenditure was estimated at 21.19 billion British pounds in 2016 according to the AA/WARC Expenditure Report, with growth to roughly 22.35 billion British pounds projected by 2017. UK digital advertising overtook television advertising in 2010 and now receives the greatest share of advertising spending. Internet’s share of advertising spending is expected to increase to almost 10.5 billion British pounds by 2017, with newspaper loosing its share of expenditure and falling to 1.7 billion British pounds. Social media advertising spending grew in 2015 to nearly 1.3 billion British pounds.

Interesting statistics

In the following 3 chapters, you will quickly find the 26 most important statistics relating to "Advertising in the United Kingdom".

Advertising in the United Kingdom (UK)

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Advertising in the United Kingdom" and take you straight to the corresponding statistics.

Traditional Media

Digital Media

Interesting Statista reports

  • Statista Consumer Survey - Survey Data Table
  • Statista Toplist
  • Statista Digital Market Outlook - Market Report

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.