UK: Advertising Industry - Statistics & Facts
The United Kingdom ranks fourth among the world’s largest advertising markets, and first among markets in Europe. UK advertising expenditure was estimated at 21.19 billion British pounds in 2016 according to the AA/WARC Expenditure Report, with growth to roughly 22.35 billion British pounds projected by 2017. UK digital advertising overtook television advertising in 2010 and now receives the greatest share of advertising spending. Internet’s share of advertising spending is expected to increase to almost 10.5 billion British pounds by 2017, with newspaper loosing its share of expenditure and falling to 1.7 billion British pounds. Social media advertising spending grew in 2015 to nearly 1.3 billion British pounds.
Advertising in the United Kingdom (UK) - Important statistics
- 1. Market overview
Advertising expenditure in the world's largest ad markets 2016- +Advertising spending in the United Kingdom (UK) 2006-2017
- +Advertising spending in the United Kingdom (UK) 1999-2017, by media
- +Advertising spending in the United Kingdom (UK) 2015, by industry sector
- Advertising spending growth in the United Kingdom (UK) 2016, by media
- +Advertising media ranked by profit ROI in the United Kingdom (UK) 2011-2014
- +Highest spending advertisers in the United Kingdom (UK) 2015
- +Billings of leading creative advertising agencies in the United Kingdom (UK) 2015
- +Leading advertising campaigns in the United Kingdom (UK) 2016
- Advertising and market research industry employment in the UK 2009-2015, by gender
- 2. Traditional media
- +TV net advertising revenue in the United Kingdom (UK) 2004-2015
- +Print advertising expenditure in the United Kingdom (UK) 2007-2019
- +National newsbrands advertising revenue in the UK 2011-2018
- +Magazine advertising revenue in the UK 2011-2018
- +Radio advertising revenue in the UK from 2011-2018
- +Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2017
- +Outdoor advertising revenue in the United Kingdom (UK) 2000-2015
- +Cinema advertising revenue in the UK 2011-2018
- +Direct mail advertising revenue in the United Kingdom (UK) 2013-2018
- 3. Digital media
- +Digital advertising spending in the UK 2008-2015, by format
- +Digital Market Outlook: digital advertising revenue in the UK 2015-2021, by format
- +Digital Market Outlook: digital advertising revenue in the UK 2015-2021, by device
- +Social media advertising spending in the UK 2011-2016
- +Digital ad spending in the United Kingdom (UK) H1 2014-H1 2015, by industry category
- +Digital display ad spending in the UK H1 2016, by industry
- +Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- +RTB digital display ad spending in the United Kingdom (UK) 2013-2018
- +Adblocking penetration rate in the United Kingdom 2015-2016, by device
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