This might lead to higher employment rates. In fact, the number of employees working for advertising and market research companies is expected to grow to 39.9 million by 2021. The projection partially reflects in the
staff expanding already reported by the largest groups as of 2018.
With 96.5 percent, the ranking of the financially best-performing agencies saw Amnet Italia S.r.l reporting the highest return-on-equity (ROE) rate between 2015 and 2017. GroupM and PHD followed in the ranking, together with other Italian branches of international companies. The big groups now operate across different segments of the media industry, including media services. The service of media agencies consists of managing the exposure of companies and individuals in the media. In this field, in 2018, GroupM made up 36.8 percent of the market value thanks to its main agencies Wavemaker, Mindshare, and MediaCom. Dentsu was the second-biggest player with a market share of 19 percent and a total estimated billing value of 1.7 billion euros in the same year.
With 96.5 percent, the ranking of the financially best-performing agencies saw Amnet Italia S.r.l reporting the highest return-on-equity (ROE) rate between 2015 and 2017. GroupM and PHD followed in the ranking, together with other Italian branches of international companies. The big groups now operate across different segments of the media industry, including media services. The service of media agencies consists of managing the exposure of companies and individuals in the media. In this field, in 2018, GroupM made up 36.8 percent of the market value thanks to its main agencies Wavemaker, Mindshare, and MediaCom. Dentsu was the second-biggest player with a market share of 19 percent and a total estimated billing value of 1.7 billion euros in the same year.
