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Digital Market Outlook: fashion e-commerce users UK 2020 by age

Share of fashion e-commerce users in the United Kingdom (UK) in 2020, by age group

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Sources

Supplementary notes

* Estimate.

The eCommerce market segment “Fashion” includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The “Fashion” market segment is split into the following segments: apparel, footwear, bags and accessories.

Further information on methodology can be found here.

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Statistics on "Online clothing market in the United Kingdom (UK)"

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