In 2021, 23.7 percent of the e-commerce users in the United Kingdom's fashion market were between 25 and 34 years of age, making it the biggest age group. While people aged between 25 and 34 were the biggest purchasers in the apparel and bags & accessories market segments, people between 35 and 44 of age bought more shoes than any other age group. The bags & accessories market segment in the United Kingdom had a comparably big share of users between the ages of 18 and 24.
Share of fashion segment e-commerce users in the United Kingdom (UK) in 2021, by age group
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Statista. (August 11, 2021). Share of fashion segment e-commerce users in the United Kingdom (UK) in 2021, by age group [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/forecasts/480940/clothes-and-accessories-e-commerce-users-by-age-digital-market-outlook-uk
Statista. "Share of fashion segment e-commerce users in the United Kingdom (UK) in 2021, by age group." Chart. August 11, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/forecasts/480940/clothes-and-accessories-e-commerce-users-by-age-digital-market-outlook-uk
Statista. (2021). Share of fashion segment e-commerce users in the United Kingdom (UK) in 2021, by age group. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/forecasts/480940/clothes-and-accessories-e-commerce-users-by-age-digital-market-outlook-uk
Statista. "Share of Fashion Segment E-commerce Users in The United Kingdom (Uk) in 2021, by Age Group." Statista, Statista Inc., 11 Aug 2021, https://www.statista.com/forecasts/480940/clothes-and-accessories-e-commerce-users-by-age-digital-market-outlook-uk
Statista, Share of fashion segment e-commerce users in the United Kingdom (UK) in 2021, by age group Statista, https://www.statista.com/forecasts/480940/clothes-and-accessories-e-commerce-users-by-age-digital-market-outlook-uk (last visited August 15, 2022)