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Consumer spending on clothing in France 2008-2019

Since 2009, the final consumption expenditure of French households on clothing has remained relatively stable, ranging at nearly 35.5 billion euros in 2019.  

Fashion purchasing habits

  Among French respondents in a survey conducted in 2017, about a third stated purchasing fashion clothing or accessories at least once every three months. In addition to this, 20 percent of surveyed consumers spent between 101 and 200 euros on fashion goods during the 2017 winter seasonal sales. When looking at the percentage of consumers buying organic clothing, it appears that the share of French women purchasing organic textile products reached 28 percent in 2018 .  

Online clothing purchases

  Further data states that 37 percent of women and 31 percent of men in France would be ready to carry all of their fashion purchases online. According to Statista’s Digital Market Outlook, the revenue from e-commerce clothing sales is estimated 9.786 million euros for the year 2020 in France (DMO).  

Household consumption expenditure on clothing in France from 2008 to 2019

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Release date




Survey time period

2008 to 2019

Special properties

Measure: current prices

Supplementary notes

* Provisional value.
The source adds the following information: "Final consumption expenditure of households on the territory"

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