Retail & Trade
Shopping Behavior

Sources of information about products in India 2023

Published by

Alexander Kunst,

Jun 7, 2023

55 percent of Indian respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2023, among 4,028 consumers.
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Sources of information about products in India as of March 2023

Characteristic	Share of respondents
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-	-
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Number of respondents

4,028 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

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