According to Google's search data from 2021, the most common query by Indians was 'video' along with 'India'. Followed by, queries related to cricket and online lottery betting- also known as Satta in Hindi. These common search queries provide an insight into the Indian content consumption patterns. Video content was sought out actively, also evident by the fact that the video-sharing platform had the highest share of monthly social network users in the country that same year.
Optimization of video streaming
Not surprisingly, video content is witnessing exponential growth in recent years. It is evident in the fact that video streaming accounts for a major share of online mobile traffic across the nation. Recent trends suggest an increase in consumption of video over graphic or text content. Hence, a sound implementation of SEO in videos has become a necessity for a successful content creating channel. One of the major optimization strategies is to cater to the demographic of the nation , which incorporates efficient description, headline, and tag implementation.
Keyword search trends
Searches related to local preferences are gaining momentum, rendering local SEO invaluable to promote visibility of the content. Phrases like “near me” and “close to me” have witnessed a significant increase in their frequency of appearances in queries. Since the coronavirus (COVID-19) outbreak, the latter part of 2020 has seen a significant rise in the usage of queries related to the pandemic. This is testament to the influence of recent events on keywords and optimized phrases for improved channel visibility.
Leading search queries on Google in India in 2021
(index out of 100)
According to the source, the search index shows the relative volumes for each query compared to search volumes for the top query (an index of 50 meant that the query received 50 percent of the search volume of the top query).
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We Are Social, & Hootsuite. (February 15, 2022). Leading search queries on Google in India in 2021 (index out of 100) [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1108790/india-most-searched-keywords-google/
We Are Social, und Hootsuite. "Leading search queries on Google in India in 2021 (index out of 100)." Chart. February 15, 2022. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1108790/india-most-searched-keywords-google/
We Are Social, Hootsuite. (2022). Leading search queries on Google in India in 2021 (index out of 100). Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1108790/india-most-searched-keywords-google/
We Are Social, and Hootsuite. "Leading Search Queries on Google in India in 2021 (Index out of 100)." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1108790/india-most-searched-keywords-google/
We Are Social & Hootsuite, Leading search queries on Google in India in 2021 (index out of 100) Statista, https://www.statista.com/statistics/1108790/india-most-searched-keywords-google/ (last visited June 30, 2022)