Toys and Games


  • Various toys for children and adults
  • Cards, board and other indoor games


  • Video game consoles and toys that require additional equipment to function
  • Video and PC Games
  • Sports equipment
Market definition



  • Revenue in the "Toys and Games" market amounts to US$27,827m in 2017. The market is expected to grow annually by -3 % (CAGR 2017-2020).
  • From an international perspective it is shown that most revenue is generated in the United Kingdom (US$6,451m in 2017).
  • In relation to total population figures, per person revenues of US$54.74 are generated in 2017.
Home Hide

Find the proper statistic fast and easy:

Consumer Market Outlook

Full access to "Consumer Markets" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 17 markets, 150 product categories, 40 countries
  • Insights into key consumer markets

Benefit from the knowledge of our specialized experts with the Consumer Market Outlook.