Toys and Games


  • Various toys for children and adults
  • Cards, board and other indoor games


  • Video game consoles and toys that require additional equipment to function
  • Video and PC Games
  • Sports equipment
Market definition



  • Revenue in the "Toys and Games" market amounts to US$27,827m in 2017.
  • From an international perspective it is shown that most revenue is generated in the United Kingdom (US$6,451m in 2017).
  • In relation to total population figures, per person revenues of US$54.74 are generated in 2017.
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