Toys & Hobby - Europe

  • Europe
  • In 2024, the Toys & Hobby market in Europe generated a revenue of US$67bn.
  • This market segment is projected to experience an annual growth rate of 2.64% (CAGR 2024-2028).
  • Among the various segments within this market, the largest one is Toys & Games, which had a market volume of US$33bn in 2024.
  • When compared globally, in China stands out as the country with the highest revenue, generating US$68bn in 2024.
  • Considering the population figures, the per person revenue in Europe amounts to US$79.16 in 2024.
  • In France, there is a growing trend of eco-friendly toy brands gaining popularity among parents concerned about sustainability.

Key regions: Europe, Worldwide, India, United Kingdom, United States

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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