• Digital Advertising
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Digital Advertising

in-scope

  • Display advertising including banners and video ads
  • Search engine advertising and social media advertising
  • Online classifieds
  • Classification in desktop and mobile revenue
  • All figures refer to net values

out-of-scope

  • E-mail marketing, audio ads
  • Influencer sponsorships
  • Commission-based affiliate systems
Market definition

Highlights

United States

  • Revenue in the "Digital Advertising" market amounts to US$90,472m in 2017.
  • The market's largest segment is the segment "Search Advertising" with a market volume of US$36,099m in 2017.
  • US$71,456m of total revenue in the "Digital Advertising" market will be generated through mobile in 2021.
  • The retail industry accounts for the largest revenue share, that is 21.5 % of Display Advertising revenues in 2017.
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Digital Advertising

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Revenue Revenue Growth

in the Digital Advertising market in million US$ in percent

Reading Support Revenue in the "Digital Advertising" market amounts to US$90,472m in 2017. Reading Support The "Banner Advertising" segment is expected to show a revenue growth of 8.1 % in 2018.

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  • Absolute
  • Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

Revenue Split - Desktop / Mobile Revenue Growth - Desktop / Mobile

in the Digital Advertising market in million US$ in percent

Reading Support In the "Digital Advertising" market, US$71,456m of total revenue will be generated through mobile in 2021. Reading Support The "Digital Advertising" market is expected to show a revenue growth of 0 % in the mobile segment in 2018.

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  • Absolute
  • Growth
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Revenue Split – Desktop / Mobile

The ""Revenue Split"" box shows the relation of total Advertising revenue in million US dollars depending on the displayed device (Desktop-PC or mobile device) for each year.

Revenue Growth - Desktop / Mobile:

The ""Revenue Growth"" box shows the year-over-year revenue development for total Advertising revenues depending on the displayed device (Desktop-PC or mobile devices) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

Display Advertising Revenue by Industry

in the Digital Advertising market in percent in 2016

Reading Support In the "Digital Advertising" market, 21.5 % of revenue is accounted for by the retail industry in 2017.

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Display Advertising Revenue by Industry:

This box shows the distribution of Display Advertising revenues by industries in the current year (Display includes Digital Banner and Video Advertising revenues).
NB: Due to the fact that the distribution of revenues by industry is not available for all covered countries, in some cases the displayed figures refer to the corresponding world region or global data.

A definition and detailed explanation of the displayed markets can be found here.×

Global Comparison - Revenue

in the Digital Advertising market in million US$ in 2017

Reading Support With a market volume of US$90,472m in 2017, most revenue is generated in the United States.

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Top Countries
United States
China
United Kingdom
Japan
Germany
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2015201620172018201920202021 CAGR
(2015-2021)
Social Media Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Facebook Userin millions
?		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Tablet Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Mobile Internet Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP / Capitain US$
?		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Householdsin millions
?		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Populationin millions
?		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Source: Statista, August 2016
Source: Statista, August 2016, based on IMF, World Bank, UN and Eurostat

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