Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.
All figures refer to gross values.
- Banners and video ads
- Advertisements in search engines and social media networks
- Online classifieds
- Classification in Desktop and Mobile revenues
- E-mail marketing and audio ads
- Influencer marketing or sponsorships
- Product placement
- Commission-based affiliate systems
Digital Advertising Report 2019
Statista Digital Market Outlook - Market ReportDownload
Ad Spending Spending Development
in the Digital Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Ad Spending by Industry
in the Digital Advertising market in percent
Since the first online banner ad was placed in 1994, advertisers went through many upheavals and needed to adopt to constantly changing technological revolutions, legal conditions and consumer trends. With a click-through-rate (CTR) of 44%, the first online banner ad achieved a success that modern advertisers can only dream of, even with new formats like programmatic or native advertising. However, the endless innovation potential of this market is the reason for its popularity among start-ups and entrepreneurs.
Split - (Non-)Programmatic Growth - (Non-)Programmatic
in the Digital Advertising market in percent in percent
- Split - (Non-)Programmatic
- Growth - (Non-)Programmatic
Average Ad Spending per Internet User
in the Digital Advertising market in US$
in the Digital Advertising market in million US$
With its B2B focus, the Digital Advertising market is an exception in the Digital Market Outlook. It builds on top-down modeling based on the location’s economic power as measured by its Gross Domestic Product (GDP). Furthermore, we rely on market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators from the key market players. The Digital Advertising market only covers ad spendings placed by businesses (B2B). All monetary figures refer to the gross spendings for playing digital advertisements via online channels placed by businesses. Gross spendings do factor in discounts, agency fees, margins as well as taxes.
Here you can find more studies and statistics about "Digital Advertising".