Digital Advertising

United States

Highlights
Market definition
in-scope / out-of-scope
Reports
  • Revenue in the Digital Advertising market amounts to US$100,688m in 2018.
  • The market's largest segment is Search Advertising with a market volume of US$35,584m in 2018.
  • The retail industry accounts for the largest revenue share, that is 19.3% of Display Advertising revenues in 2018.
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Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes banners (e.g. Skyscrapers, Overlays, Rich media formats), video pre-rolls or mid-rolls, search engine advertising as well as online classifieds and social media advertising.
Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Furthermore the digital advertising market is segmented into desktop and mobile revenues depending on the delivery method such as desktop computers or mobile devices (smartphones and tablet PCs).

E-mail marketing, audio ads, influencer sponsorships and commission-based affiliate systems are not considered here.

All figures refer to gross values.
in-scope
  • Display advertising including banners and video ads
  • Search engine advertising and social media advertising
  • Online classifieds
  • Classification in desktop and mobile revenue
out-of-scope
  • E-mail marketing, audio ads
  • Influencer sponsorships
  • Commission-based affiliate systems
Global Revenue Ranking (2018)
#1
United States

Revenue Revenue Growth

in the Digital Advertising market in million US$ in percent

Reading Support Revenue in the Digital Advertising market amounts to US$100,688m in 2018. Reading Support The Digital Advertising market is expected to show a revenue growth of 8.6% in 2019.

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  • Revenue
  • Revenue Growth
Info

Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue Split - Desktop / Mobile Revenue Growth - Desktop / Mobile

in the Digital Advertising market in percent in percent

Reading Support In the Digital Advertising market, 71% of total revenue will be generated through mobile in 2022. Reading Support The Digital Advertising market is expected to show a revenue growth of 62% in the mobile segment in 2019.

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  • Revenue Split - Desktop / Mobile
  • Revenue Growth - Desktop / Mobile
Info

Revenue Split – Desktop / Mobile

The "Revenue Split" box shows the relation of total Advertising revenue in million US dollars depending on the displayed device (Desktop-PC or mobile device) for each year.

Revenue Growth - Desktop / Mobile:

The "Revenue Growth" box shows the year-over-year revenue development for total Advertising revenues depending on the displayed device (Desktop-PC or mobile devices) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Display Advertising Revenue by Industry

in the Digital Advertising market in percent

Reading Support In the Digital Advertising market, 19.3% of revenue is accounted for by the retail industry in 2018.

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Display Advertising Revenue by Industry:

This box shows the distribution of Display Advertising revenues by industries in the current year (Display includes Digital Banner and Video Advertising revenues).
NB: Due to the fact that the distribution of revenues by industry is not available for all covered countries, in some cases the displayed figures refer to the corresponding world region or global data.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue Split - Programmatic Revenue Growth - Programmatic

in the Digital Advertising market in percent in percent

Reading Support In the Digital Advertising market, 90% of the display revenue will be generated through programmatic advertising in 2022. Reading Support The Digital Advertising market is expected to show a revenue growth of 5.1% in the programmatic segment in 2019.

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  • Revenue Split - Programmatic
  • Revenue Growth - Programmatic
Info

Revenue Split – Programmatic / Non-Programmatic

The box shows the relation between programmatic and non-ptogrammatic Display Advertising for each year.

Revenue Groth – Programmatic / Non-Programmatic

The "Revenue Growth" box shows the year-over-year revenue development for total Advertising revenues depending on the in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Digital Advertising market in million US$

Reading Support With a market volume of US$100,688m in 2018, most revenue is generated in the United States.

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Top Countries
United States
China
United Kingdom
Japan
Germany
Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
xx.x xx.x xx.x x.x x.x x.x x.x
Social Media Penetration in %
Percentage of individuals from the total population using social media applications on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Facebook User in m
Monthly active Facebook users. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Telecommunication
Click arrow to expand
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat
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