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Digital Advertising
in-scope
- Display advertising including banners and video ads
- Search engine advertising and social media advertising
- Online classifieds
- Classification in desktop and mobile revenue
out-of-scope
- E-mail marketing, audio ads
- Influencer sponsorships
- Commission-based affiliate systems
Highlights
United States
- Revenue in the "Digital Advertising" market amounts to US$106,117m in 2018.
- The market's largest segment is the segment "Search Advertising" with a market volume of US$47,558m in 2018.
- 78% of total revenue in the "Digital Advertising" market will be generated through mobile in 2022.
- The retail industry accounts for the largest revenue share, that is 21.5% of Display Advertising revenues in 2018.
Revenue
in the Digital Advertising market in million US$
Reading Support Revenue in the "Digital Advertising" market amounts to US$106,117m in 2018.
Revenue Split - Desktop / Mobile
in the Digital Advertising market in percent
Reading Support In the "Digital Advertising" market, 78% of total revenue will be generated through mobile in 2022.
Display Advertising Revenue by Industry
in the Digital Advertising market in percent
Reading Support In the "Digital Advertising" market, 21.5% of revenue is accounted for by the retail industry in 2018.
Revenue Split - Programmatic
in the Digital Advertising market in percent
Reading Support In the "Digital Advertising" market, 90% of total revenue will be generated through programmatic advertising in 2022.
Global Comparison - Revenue
in the Digital Advertising market in million US$ in 2018
Reading Support With a market volume of US$106,117m in 2018, most revenue is generated in the United States.
| Top Countries | |
|---|---|
| United States | |
| China | |
| United Kingdom | |
| Japan | |
| Germany | |
Key Market Indicators
The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
CAGR (2016-2022) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Mobile Phones Volume / Capita in units Average per capita sales of mobile phones in units | x.xx | x.xx | x.xx | x.xx | x.xx | x.xx | x.xx | |||||||||||||||
Laptops Volume / Capita in units Average per capita sales of laptops and tablets in units | x.xx | x.xx | x.xx | x.xx | x.xx | x.xx | x.xx | |||||||||||||||
Desktop-PCs Volume / Capita in units Average per capita sales of Desktop-PCs in units | x.xxx | x.xxx | x.xxx | x.xxx | x.xxx | x.xxx | x.xxx | |||||||||||||||
Mobile Phones Revenue / Capita in US$ Average revenue of mobile phones per capita | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | |||||||||||||||
Laptops Revenue / Capita in US$ Average revenue of laptops and tablets per capita | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | |||||||||||||||
Desktop-PC Revenue / Capita in US$ Average revenue of Desktop-PCs per capita | xx.x | xx.x | xx.x | x.x | x.x | x.x | x.x | |||||||||||||||
Social Media Penetration in % Percentage of individuals from the total population using social media applications on a monthly basis | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
Facebook User in m Monthly active Facebook users | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | |||||||||||||||
Tablet Penetration in % Percentage of individuals from the total population using a tablet on a monthly basis | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
Smartphone Penetration in % Percentage of individuals from the total population using a smartphone on a monthly basis | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
Internet Penetration in % Percentage of individuals from the total population using the internet on a monthly basis | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
Consumer Spending / Capita in US$ Consumer Spending per Capita in the selected region | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | |||||||||||||||
GDP / Capita in US$ Gross domestic product of the selected region in relation to the total population | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | |||||||||||||||
Households in m Total number of households in the selected region | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | |||||||||||||||
Population in m Number of individuals (all ages) living in the selected region | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | |||||||||||||||
0-15 years in m Number of individuals (age 0-15) living in the selected region | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
16-24 years in m Number of individuals (age 16-24) living in the selected region | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
25-34 years in m Number of individuals (age 25-34) living in the selected region | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
35-44 years in m Number of individuals (age 35-44) living in the selected region | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
45-54 years in m Number of individuals (age 45-54) living in the selected region | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
55+ years in m Number of individuals (age 55 and older) living in the selected region | xx.x | xx.x | xx.x | xx.x | xx.x | xxx.x | xxx.x | |||||||||||||||
Telecommunication Click arrow to expand | ||||||||||||||||||||||
Average Connection Speed in kbits/s Average internet connection speed in Kbits/s | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | |||||||||||||||
Fixed Broadband Subscription / 100 Capita Number of fixed broadband subscriptions per 100 inhabitants | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
Fixed Telephone Subscriptions / 100 Capita Fixed telephone subscriptions refers to the sum of active number of analogue fixed telephone lines, voice-over-IP (VoIP) subscriptions, fixed wireless local loop (WLL) subscriptions, ISDN voice-channel equivalents and fixed public payphones. | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | |||||||||||||||
Mobile cellular subscriptions / 100 Capita Includes subscriptions to a public mobile telephone service that provide access to the PSTN using cellular technology. | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | |||||||||||||||
| Source: Statista, April 2018 | ||||||||||||||||||||||
Related content
Here you can find more studies and statistics about "Digital Advertising".
Statistics
- Leading trailers in the U.S. May 2018, by weekly TV ad spend
- U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- U.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of digital advertising spending in the U.S. 2015-2017, by objective
- Native digital display ad spend in the U.S. 2016-2019
- Distribution of global advertising spending 2020, by media
Studies
- eCommerce Report 2018 - Furniture & Appliances
- eCommerce Report 2018 - Toys, Hobby & DIY
- Digital Advertising Report 2017 - Social Media Advertising
- Digital Advertising Report 2017 - Search Advertising
- Digital Advertising Report 2017 - Banner Advertising
- Digital Advertising Report 2017 - Video Advertising
- A Look Into The Digital Future: The UK in 2020
- A Look Into The Digital Future: France in 2020