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Search Advertising

in-scope

  • Search engine advertising (SEA)
  • Keyword advertising
  • Sponsored links

out-of-scope

  • Search engine optimization (SEO)
Market definition

Highlights

United States

  • Revenue in the "Search Advertising" segment amounts to US$36,099m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.1 % resulting in a market volume of US$42,391m in 2021.
  • The average revenue per Internet user currently amounts to US$133.57.
  • The revenue in the "Search Advertising" segment currently corresponds to 0.2 % of the country's GDP.
Outlook Report: Search Advertising

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