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Search Advertising

in-scope

  • Search engine advertising (SEA)
  • Keyword advertising
  • Sponsored links

out-of-scope

  • Search engine optimization (SEO)
Market definition

Highlights

United States

  • Revenue in the "Search Advertising" segment amounts to US$36,099m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.1 % resulting in a market volume of US$42,391m in 2021.
  • The average revenue per Internet user currently amounts to US$133.57.
  • The revenue in the "Search Advertising" segment currently corresponds to 0.2 % of the country's GDP.
Outlook Report: Search Advertising

Trends, Insights & Top Players

Revenue Revenue Growth

in the Search Advertising market in million US$ in percent

Reading Support Revenue in the "Search Advertising" segment amounts to US$36,099m in 2017. Reading Support The "Search Advertising" segment is expected to show a revenue growth of 6.5 % in 2018.

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  • Absolute
  • Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue per Internet User

in the Search Advertising market in US$

Reading Support The average revenue per Internet user in the "Search Advertising" segment is US$133.57 in 2017.

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Revenue per Internet User:

This box shows the Advertising revenue of the selected market (market segment, region) per internet user in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue as percentage of GDP

in the Search Advertising market in percent

Reading Support The revenue in the "Search Advertising" segment corresponds to 0.2 % of the country's GDP in 2017.

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Revenue as percentage of GDP:

This box shows the Advertising revenue of the selected market (market segment, region) as percentage of the gross domestic product (GDP) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Search Advertising market in million US$ in 2017

Reading Support With a market volume of US$30,543m in 2017, most revenue is generated in China.

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Top Countries
United States
China
United Kingdom
Germany
Japan
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2015201620172018201920202021 CAGR
(2015-2021)
Social Media Penetrationin percent
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Facebook Userin millions
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Tablet Penetrationin percent
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Mobile Internet Penetrationin percent
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Smartphone Penetrationin percent
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Internet Penetrationin percent
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GDP / Capitain US$
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Householdsin millions
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Populationin millions
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Source: Statista, August 2016
Source: Statista, August 2016, based on IMF, World Bank, UN and Eurostat
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