Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
- All ad spending generated by social networks
- Sponsored posts
- Ads within online games playable on social networks
- Revenue generated from membership subscriptions or premium fees
Digital Advertising Report 2020 - Social Media Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Social Media Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Average Ad Spending per Internet User
in the Social Media Advertising market in US$
One of the main trends within Social Media Advertising is the further monetization of social networks and messenger apps. The integration of shopping and payment solutions into social networks combined with exact localization will increase user engagement, conversions, and performance of advanced targeting. Besides the growth potential in the field of social networks, an integration or proliferation of advertising spaces within messenger apps such as WhatsApp or Instagram will rapidly increase the revenue potential of current market key players like Facebook.
in the Social Media Advertising market in million US$
The Digital Advertising market builds on top-down modeling based on the location’s economic power as measured by its Gross Domestic Product (GDP). Furthermore, we rely on market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, and the reported performance indicators of the key market players. The Social Media Advertising segment is divided into the categories Desktop and Mobile. The Digital Advertising market only covers ad spending by businesses (B2B).
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